For every dollar you spend on email marketing, there’s an average return of $42.
But in order to arrive at that point, you have to know about email deliverability. subscribers need to receive an email in order to make a purchase.
That’s why it’s important to assess your email deliverability, especially if it’s with WordPress email. You’re assessing how much people are opening your emails and what they are doing after the email is delivered.
But what’s the best approach to email deliverability? What can help you send more emails that allow your readers to see what you’re delivering?
Here’s a guide on how to improve your WordPress email deliverability that can ultimately bring in more revenue for your business.
Emails Are in Spam
Emails can often go to spam because hosting providers don’t want a ton of emails going from a specific address. As a result, people won’t see the emails unless they look at their promotions or specifically in their spam.
What makes it worse is if people receiving these emails mark your emails as spam. This can make your IP address marked as spam for future emails.
If you want to stay out of spam and have better deliverability, you should consider making sure you have permission to send out marketing emails to subscribers.
You want to make sure that your emails are approved by someone before they receive them. This can ensure your emails stay out of spam because fewer people will be marketing them as spam.
Another way to improve WordPress deliverability is with PHP misconfiguration. This is when you don’t have the correct address for your mail and where it’s intended to go.
To fix this issue, you should consider consulting WordPress technical support and ask them how to resolve this issue.
However, if you do it yourself, you have to be aware of any changes you make because it could affect your PHP misconfiguration, which could affect your website.
Test Your Website
The final way to make sure your website’s deliverability is working is by making sure to test your website’s domain and email setup and how it delivers to your audience.
You want to initially test and see how it runs before you send any marketing campaigns. You can also configure it to make sure your campaigns are connected to an ESP, which is an email service provider.
If you want to see different prices for WordPress email that offers more support, you can check out this pricing here.
Now You Know How to Improve WordPress Email Deliverability
When it comes to improving WordPress email deliverability, it’s important to assess where you’re initially at. You want to assess what needs to be worked on to improve your deliverability rate.
This article provides insight into what you can be doing and how you can improve it.
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