Starting a discord server and taking it off from the ground is not an easy feat. It is a process that will require patience and persistence. Luckily, enough admins have now lived through this experience. Below is a summarized collection of tips from 30+ surveys of popular Discord server owners so you can more quickly achieve the same success with less pain.
Make your brand obvious
One obvious way to make sure your discord server standouts from the pack is to have a great logo representing the personality/theme of your brand. People generally make split second decisions based on looks and packaging when they browse a supermarket shelf for product, it is no different when they are browsing a list of discord servers. You want to make sure your server name, image, and any text as attractive and interesting as possible.
Use Emojis, Gifs, And Various Text Decorations
Part two of giving your discord server personality is by using cool GIFs, emojis, and attractive text decorations to decorate your server. The key again is to make sure your server stands out from the crowd, you don’t want to be seen as another ‘Among us’ discord game server, there are a million already existing. It usually helps to be specific about who you are and what your server is about, this deters users who may not join anyway, but more importantly speaks to those who are most suitable. This is important, the best server ideas tend to start out focused on a niche so they more easily bring in members who resonate than those who wouldn’t have understood anyway. By decorating your posts with cool or attractive text decorations, you can also make announcements more charming.
Leverage Discord Bots
Without saying, using discord bots to assist your server is a no brainer. Some things like moderating every channel on your server manually cannot be performed once your server is too big. You want to take advantage of all types of bots, new and old, to keep your server in tip top shape. L00t for example helps your server grow and engage your server members with interesting choices and gameplay. L00t is a game for all discord servers. MEE6 provides moderating tools to discipline bad behavior. Use bots whenever you can as finding the right combination of bots is the key to scaling to 10,000s and 100,000s of users.
Treat your members like they are you last
When a member or user joins your server make sure they receive a genuine welcome. Upon joining a server, all members will immediately start evaluating the server. During this critical time, you want to make sure your server is being presented in the best light possible. This often comes to being able to form real connection with someone at some point. It could be a brief conversation, a fun channel, a particular discord bot, etc…
Focus on your server description
Whenever I’m looking for interesting servers and browsing their listing descriptions, I find that some listings contain practically no useful information about the server at all. Some server owners skip this critical step and don’t give it enough attention. An empty or lackadaisical description will appear less trustworthy and less enticing to potential users. Make sure the description of your server includes your server aims, interests, and any relevant information to help users choose your server.
Organize Different Events
In general, organizing events like games, raffles, music listening sessions, or other fun community-based events make servers livelier and more interesting for members. You want to organize enough events but not too many where most of them are unattended. By organizing these events, however, your server members will also bring friends and even more users to your server.