When an average consumer sees a business represented on a billboard a lot of thoughts flash through their mind, and this is exactly what business owners want. The more your business is on the minds of potential customers, the bigger impact you’re going to have on name recognition and sales. However, a lot of business owners assume it’s too expensive or too difficult to get their business featured on a well-placed billboard, especially in a big city like Atlanta. But you’d be surprised at how simple the process can actually be. Here are some things to keep in mind as you begin taking the necessary steps in order to get your business featured on Atlanta billboards:
Table of Contents
Know Your Targets
The first step is to know exactly who you’re targeting. “Knowing your audience” can be thought of in two separate spheres. One is the group of people you believe will be interested in buying whatever you’re selling, and the second is the group of people who will come into contact with the billboard you plan to rent. Obviously, the best case scenario would be for these two circles to overlap as much as possible, which is why you not only have to know your targeted demographic and customer-base, you also have to know the area in which you want to rent an ad. This means that long before you begin planning out your ad, you’ll need to conduct and compile some quality market research.
Sizing It Up
Knowing who will see the ad is one thing, but you’ll also have to think about how many ads you want to work with as well as how long you want them to be on display. These questions will likely be closely connected to your budget, but there are many options to consider regardless of price point. Will you opt for multiple billboards at once to cast a wider net? Or perhaps you’d like to combine the use of a billboard with an online marketing campaign for added diversification? You’ll also want to think about how long to rent your billboard and whether or not you’d see better results advertising for a longer period of time in a single location versus spreading your marketing between multiple locations for shorter stints.
Know Your Brand
Wherever you land (and for however long), you’ll need to be absolutely clear on what your brand represents. Part of knowing who will buy your products is knowing what exactly you and your business bring to the community. Your billboard will need to have a clear message and mission. What values does your business adhere to? How will it fit into the diverse culture of Atlanta? More practically, you’ll also need a simple and effective design for your billboard. What information should be present? How will it be laid out? Do you have a logo? A catchy description or slogan? The details will need to be hammered out and should stay consistent across all your marketing endeavours.
Be Creative
These days it often takes a little something extra to truly stand out from the crowd in regards to commercial advertising. With all the possibilities out there, your billboard might get lost in the shuffle, but not if you tap into your creative side. Rather than thinking solely about getting your business onto a local billboard in Atlanta, begin by thinking about how you can really utilize your ad to its fullest potential. Have you got a creative marketing connection? A fun way to show you know the culture and mindset of the neighborhood? Whatever innovations or gimmicks you can think of will not go amiss in the competitive world of advertising. This is your time to shine.
Get Ready
Finally, you should work on getting ready for anything and everything that might happen. Be sure to have your complete, well-thought-out plan for your ad, including demographic information, placement, time frame, design, etc. But also be prepared for whatever comes after your billboard. You should have a plan for continued marketing; be it on subsequent billboards or in other forms. You’ll also want to plan for further market research in order to gauge just how successful your billboard really was for your business. Don’t let everything hang solely on the billboard, so to say. Make connections, integrate your strategies, and milk your ad for everything it’s worth!
So there you have it. In a few simple yet deliberate steps, you can have an effective billboard somewhere in the city of Atlanta. Billboards are tried and true and can have a huge impact on your business, so what are you waiting for? What’s your plan?
