Using local SEO is a great way to increase your online visibility and increase traffic to your business. This form of optimization will help you appear in Google’s local search results, which is a valuable way to generate more traffic to your physical store or website. Local SEO includes the optimization of your website and other online resources to help increase your visibility. Whether you have a physical store or a location in a different state, local SEO can benefit you. Here are some tips to get started with local SEO. If you are in the Phoenix, AZ area its best to hire an expert like a Phoenix SEO, DIAP Media to help you get better rankings with your website.
Local SEO Citations
One of the most important factors to local SEO is obtaining and managing citations. Managing citations is not difficult. A citation is any piece of information about your business that is listed on the web. Getting listed in online directories can be a lucrative way to earn real estate on page one of a local search. Obtaining positive reviews is also a smart move. Reviews are important because they demonstrate that consumers trust your business.
Another important aspect of local SEO is content. The best content for local SEO is content that is mobile friendly and relevant to your local area. This can include things like promoting local events, news, educational content, and industry gatherings. This type of content will also give your persona and employees value.
Another good example of local SEO is Google’s Map Pack. When a person performs a search in a local area, Google will show them a map pack of three local business results. The map pack is influenced by local SEO, but it has less influence on your rankings than it used to.
Local SEO has its own best practices, but it is also important to optimize your website for traditional organic SEO. The best way to do this is to optimize your website for a high volume keyword and include it in your URL and meta description. Including a keyword in your title tag is a good idea, too. The title of your page should also include a high volume keyword.
Another local SEO trick is to get listed in industry categories. This can help you get listed in the Google Maps pack, which can be important in improving your local SEO rankings. This is important because when people perform a local search, they usually have strong commercial intent. Getting listed in the right industry categories can make the difference between ranking highly and getting buried in the results.
There are many other local SEO tips to consider, including making sure your site is easy to navigate and that you have a responsive website. In addition, you should also consider adding a location page to your site, which can include your location’s contact information and parking/transit information. A location page is also a good place to include geo-targeted content like customer success stories and case studies.
The best way to optimize your website for local SEO is to work with a local SEO expert and SEO Company like DIAP Media. This type of optimization is a great way to increase traffic and visibility to your business, and it can be very easy to do.