Is your company getting the most out of its social media posts? Social media is one of the most effective ways to market your business, but only if you know how to use it correctly.
It’s not as simple as posting the occasional funny tweet or cute Instagram picture. If you want more likes, you need to fine-tune not just your content, but your entire approach to the social media space.
Every part of your post matters: the images you use, the way you word things, even the time of day you choose to post.
Read on to learn a few key ways you can improve your social media strategy and get the likes and shares your company needs!
Timing Is Everything
One of the strange truths of social media marketing is that what you post may not matter as much as when you post. You could have the best ad ever, but if you post on Instagram at 2 a.m., no one is going to see it.
There are certain times of day when people are more likely to be on social media–and therefore more likely to see your post.
Running a social media page requires more than posting. You also need to look at and interact with other pages. Find posts and hashtags that are related to your industry, then like and share them.
This gets you more involved in the online community and increases the chances that people will find your page.
Use the Best Images
Never settle for less than the best! Your marketing strategy depends on using only the highest-quality images in your social media posts. Avoid pictures that are confusing, hard to see, or visually off-putting.
Use filters to make images more eye-catching. Do some research into the best presets for Instagram if you really want your pictures to pop!
Call to Action
Sometimes your followers need a bit of encouragement to interact with your posts. A call to action is a part of your post that encourages readers to like, follow, retweet, or share your work.
You should also reward this kind of interaction by offering occasional giveaways or discounts linked to liking, sharing, and so on.
Hashtags help people find the content they’re looking for. When you add a hashtag to your post, you make it easy for people to find that post even if they aren’t looking for your specific brand.
Hashtags are a great way to get your company involved in a conversation, show support for a popular trend, or draw attention to a special promotion you’re offering.
Get More Likes on Every Post
In the world of social media marketing, more likes often translates to more brand recognition and better sales. That’s why you need to handle your social media posts with care, optimizing your online advertising!
Social media is only one piece of a larger puzzle, though. There are lots of other ways to give your company a boost; visit our tech blog to learn about software and hardware that can revolutionize the way you do business!