Google Ad Exchange is the only ad exchange with legitimate access to crucial demand sources and all of Google AdSense’s requests. Better performance is achieved when this is combined with more complicated targeting technology. As authorized Google Adx partners, we use multiple enhancement capabilities to maximize your ad earnings on a 24/7 basis.
Because you’ve come thus far, we’re assuming you’re familiar with Google Ad Exchange for Publishers and why you should participate. If you’re unfamiliar with the Google Ad Exchange, visit our page on the subject. So, how do you get an Adx account with Google?
If you’ve ever used one of Google’s facilities, you know that the corporation encourages customers to log in independently. For example, you can use AdSense demands simply by copying and pasting its tag into your website. Everything else will be taken care of, and you will be paid every 30 days. However, the majority of Google AdSense advertisers are dissatisfied with their earnings. Advertising money is the reason behind this.
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In terms of monetization, It is the next logical step. You can enter Adx by yourself, just like AdSense. It’s an exchange (not an ad network; there’s a significant distinction) that lets you sell observations instead of clicks. Furthermore, you’ll have access to a new stream of marketers with large budgets and promotions that last a year. Indeed, based on our research, we discovered that Google Ad Exchange is the most profitable exchange. Now that you understand what it is, here’s how to acquire it. AdSense is an ad-serving network that is entirely self-managed. Get the ad tag, post it on your webpage, and begin working after AdSense accepts you (publisher).
On the other hand, AdSense appears to favor marketers over publishers regularly. Because Google Ads creates AdSense advertising, this is the case (or Google Adwords). Adwords, on the other hand, are intended to provide cheap impressions. Furthermore, AdSense does not allow publishers to set a floor price, preventing them from using the stock.
Sign Up Method:
You can join Google Ad Exchange in a variety of ways.
- Partnering with a Third Party
- Using Google Account Manager
Yes, the quickest approach to gain access to Adx is to inquire directly with Google. Typically, you’ll be allocated a Google Account Manager, and you may ask them if you’re eligible for it. But firstly, you need to qualify for this.
The basic qualifications for using Google’s exchange aren’t made public. However, as a minimal criterion for a publisher, 10 million page views per month have been bandied. We’re not convinced. We know a few publishers with 10 million monthly web traffic who couldn’t get into it unless we taught them how to do it the other way around. However, some things will almost certainly prevent you from reaching Adx. It comprises content that isn’t brand-safe. More inspections on ad viewability and safety concerns could be included. If an author’s website is known to contain objectionable content or has a low website traffic score, Google Adx may reject it. There should be no of the following on your website:
- Information relating to health or medicine, as well as drug paraphernalia
- Encouraging racial or ethnic backgrounds, as well as religious content, is prohibited.
- Any content that depicts a person’s poor financial situation,
- Defense contracts, political allegiance, and cigarette and alcohol sales are examples of adult material.
Partnering with Third-Party:
To gain access to Google Ad Exchange, you can team up with a third-party (Google Adx reseller). For third parties to become Google’s approved partners, Google offers the ‘Multiple Customer Management (MCM)’ and ‘Google Publishing Partner’ programs. These resellers can provide you with its request.
Even if you do not receive an invitation from Google, authorized partners will resell your stock through it. There’s a snag. You must pay them to gain access. Every month, most companies will take 10% to 20% of the ad income collected (through Adx). They will charge $600 for their offerings if you make $6000 via Adx. It’s an excellent alternative because you’ll have access to the exchange. However, you are still squandering money. Selling your ad impressions on Google’s ad exchange is perfectly legal. However, it isn’t the best configuration for getting the most out of it. When you make it competing with other major stock exchanges, your profits will rise (often by as much as 50%).
To sum up, contact your Google Account Manager for a Google Adx account. If your request is denied, you can approach a Google Authorised SPM Partners to gain access to Google Ad Exchange demand.
You should have heard about header bidding by now. It’s past time if you haven’t already. Header bidding is a sophisticated programmatic mechanism that allows you to access a variety of ad exchanges, including Adx. One of the benefits of header bidding is that it will enable you to run bids without discrimination. The highest bidder will win the auction and receive the most CPM achievable (or ad revenue).
Services and Accessibilities:
When you use Google AdSense, the advertising that appears on your site is managed by Google. If you like, you can choose the size and type of adverts. Publishers can also use it to ban URLs (which is not recommended). When employing AdSense, a publisher’s access is restricted. On the other hand, AdSense is responsible for ad placement, ad targeting (showing relevant advertising), and publisher payments.
DoubleClick Ad Exchange operates its publisher, advertiser, and third-party ad network. Publishers, apart from AdSense, must control their inventory by setting a floor price for auctions and executing preferential agreements with marketers. Publishers can also use AdX to place up to five ad units on a single page. These ad modules can be customized to meet the needs of the publishers (ad size, ad kind, format, limit advertiser/URL, and so on).
The key reason to add Google Ad Exchange (AdX) is to increase your revenue. With Adx, you can set minimum prices for various ad positions on your site, access numerous ad networks, and gain more flexibility and preferred deals.
- Payment terms: NET 21 days
- You should see a 30% – 45% uplift in your existing revenue
Are you looking to integrate Google AdX demand into your monetization stack? AdSparc will administer the Google application process for you, and during the process, we will provide guidance and direction. Once your website is live, AdSparc will constantly optimize the AdX demand to maximize your return. If you need any help, reach us anytime.