While we live in an age of technology being king, and where communication is created by the click of a send/post/share button, it’s nice to know that ‘traditional’ approaches to relaying a business message still exist out there.
Although ravens carrying messages to important people remains very much in the fantastical realm of ‘Game of Thrones’, leaflet distribution continues to be a successful means of conveying information.
The design, manufacturing, and distribution of leafleted materials remain a significant business across the globe, despite the immediacy offered by the World Wide Web. What’s more, there are numerous avenues you can venture down to finesse your next leaflet distribution task. Let’s explore…
Door-to-door
Chief amongst these avenues is the famous door-to-door drop. While pros include the avoiding of expensive postage costs, cons are, of course, the time-consumption incurred. But then think on this… 48% of consumers either visited a shop, sent for information, or bought a product having received a leaflet through their letterbox.
Posting leaflets to existing customer base
Those who are aware of your business from previous interactions will have familiarity with your product or service. In theory, this means that they’ll be more likely to respond positively to further marketing campaigns. You can work in collaboration with the Royal Mail, for example, and post your leaflets to existing customers.
Leaflet handout on the street
Old school it may be, but that’s not to say this cost-effective means of reaching your target audience doesn’t work. The most significant positive tied to this tactic is that once a business identifies where their potential customers might be, they can then position themselves accordingly from a geographical perspective.
Include leaflets inside packaged orders
As long as the company you choose to ‘piggy back’ on proffers a service that compliments yours, including your leaflets inside their packaged orders could be a great idea. Take, for example, Graze, when they collaborated with both
ASOS and Amazon. It paid dividends for the personal snack box company in terms of subsequent brand building.
Inserting leaflets in publications
This is another fantastic way to get your business noticed by a specific and tailored target audience, providing you do your homework beforehand. If this is a route you want to explore, we recommend downloading a Media and Advertising pack from a publication’s website first, to give you an idea of prices as well as the key readership demographics.
Don’t forget about the quality of the leaflets themselves
You could have the best leaflet distribution plan in the world, but it would be pointless without quality leaflets themselves! Booklet markers like Duplo International, for example, provide sustainable, high precision, automated print finish technology, so you don’t have to worry about the quality of your materials.
Not only do these precision-led booklet makers create leaflets to spearhead your next offline marketing campaign, but are also the go-to installations for bespoke manuals, catalogs, brochures, and books.
