As a website owner, you have 15 golden seconds to capture your visitor’s attention. The most effective way to achieve this is by having good website writing skills. A well-written, rich content builds a booming brand. But a poor content will put-off your visitor’s attention in no time.
If you want to gain traffic to your site, boost your SEO rankings, or gain leads, you ought to have content that will be proactive enough to keep your audience reading for more.
If you write original content, your site’s rankings will dramatically improve on Google. For this reason, we explore some of the ways your SEO company San Francisco will develop great content for your brands’ success.
1. Create Original Content
Your content has to be original to avoid penalization from Google. Most readers are keen on realizing creativity and effort-put when creating content that suits their needs.
This is why today’s’ marketers are strict on creating useful and catchy content frequently. If the content is original, it goes a long way in yielding returns for your site. Creating unique and creative content in marketing is key.
2. Know Your Audience
Before you write your content, you first need to ask yourself who you are planning to reach. Find out who your primary audience is and how your reader will locate your site.
When you identify your audience, ask yourself what key terms they will likely type on Google, and make sure to incorporate them on your headings and subheadings.
You need to ensure your content is informative and accessible to your audiences. There Are various paths where audiences find their content: from links from other websites, e-mail sharing, social media sharing, and Google search results.
When you find out where your target is mostly found online, continue feeding them with the information they need.
3. Write Short, Simple Sentences
The importance of accessible and readable content is the ability to reach a wider audience. Avoid using complex words so that your text can be understood at a 7th-9th grade reading level.
When writing, stick to the active voice. Instead of saying, “Pizza was ordered,” you can say, “The man ordered pizza.” Maintaining an active voice helps you feel as if you are speaking directly to your reader. You create a more engaging mood when you use the active voice.
4. Add Videos and Images to Your Content
Your readers are different. Some will prefer seeing compared to reading and hearing or vice versa. However, you can never go wrong when using visual aids to convey your message. The use of videos, photos, or diagrams to illustrate a message is an effective way to explain yourself.
No matter what you are writing about, use an image that adds value to your reader to understand what you are planning to write about.
5. Update Your Blog Frequently
Search engines prefer regularly updated sites. If you want to get as many new customers or readers on your site, you have to update your posts as frequently as possible.
The number of times you wish to update your blog is entirely optional. However, take it upon you to update your site at least twice a week to build credibility with your audience.