People often look online for answers when they want to find the best product or service for their needs. If you own a law firm, you are missing a massive opportunity if you do not have a significant web presence where potential customers and clients can find you.
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How a Robust and Well-Designed Website Can Grow Your Law Business
Even though personal referrals can often be a good source of potential clients for a law firm, most potential clients will search on their own for recommendations for a lawyer. When people search online, they often will choose one of the top results from a search engine. That is why your law firm must land in one of those top spots in search engine results.
Even more critical for a law firm is that this trend will only increase. More and more, people spend less time searching for referrals and more time looking online for websites, social media channels, and reviews of law firms to find the right lawyer for them.
The Two Basic Choices a Law Firm Has for Designing a Website
Law firms can design websites on their own or hire professionals that specialize in web design for lawyers. Each route has pluses and minuses that a law firm must consider before getting started.
Using professionals to create a website for a law firm will undoubtedly cost more than going alone. The trade-off is that these professionals offer expertise and knowledge that most law firms do not currently contain in-house.
One of the best reasons to hire professionals to do the job is that they understand the role of search engine optimization and how to drive traffic to your law firm. If your goal is to start getting referrals for new clients immediately, using a professional firm may be your best bet.
Some of the things you need to ask about using a professional firm are how long the job will take, what type of training you will get, what kind of support you will get after the sale, and how much they will get involved in the ongoing content creation and maintenance of the site.
A law firm’s other option is to create a site independently at a much lower cost. There are plenty of options available on the internet for creating websites that offer pretty involved templates that often work perfectly for a law firm.
These services allow beginners to create nice-looking websites that offer plenty of functionality. Because they are often quite user-friendly, the sites created are easy to develop and maintain on an ongoing basis.
Another choice a law firm could make is to make a somewhat hybrid approach. A law firm could hire somebody to build their website with the understanding that the law firm intends to maintain it on its own on an ongoing basis.
No matter which route a law firm takes when creating a website, getting the website functional and attracting clients is the most important thing. In a world where potential referrals come from the digital world more often, law firms need to have a significant digital presence to capture as many potential customers as possible.