Websites can act as a calling card for your business, or they can be central in the way you operate. But with close to two billion websites online, competition is huge.
You need a website that will stand out from the crowd and meet its aims. To achieve this, you’ll need the best website design.
But how do you design a business website that is guaranteed to be effective? Here’s how to design a website that gets the results you need for your business.
Make Your Website Mobile Friendly
First and foremost, your website will need to load on any device. Often, poorly optimized sites don’t fit smartphone screens and users are left struggling to read content and click on links.
The days of users visiting sites purely from desktop or laptop computers are long gone, and these days, most people use smartphones to get information on the go.
Make Your Website Responsive
Nobody wants to wait around for a slow site to load. If your nearest competitor’s site loads faster, you’ll lose potential customers to them.
Speed up your site by compressing images and by using responsive themes and lazy load plugins.
Make Navigation Easy
First-time visitors to your site need to find their way around instantly. Confusion over complicated and cluttered menus can leave users feeling bewildered. Ultimately, it may drive them away from your site.
Users expect to find certain elements of your site in specific places. Don’t try and reinvent the website, make it as intuitive and user-friendly as possible.
Hire a Pro
There are lots of website design tools online, and building your own has never been easier. But often, websites that haven’t been made by professionals tend to have issues on the backend that you may not pick up on. These could slow your site down or cause headaches later on.
Work with a company like ubiweb.ca and you’ll also get support when your site goes live too.
It may be tempting to make bold statements as though they’re fact if it backs up your point, but if you’re sharing information on your site, make sure it’s accurate.
Not only will false information mislead your visitors, but it could also damage your reputation in the search engine rankings.
Remove the Clutter
Sites that are cluttered are confusing for users and are difficult to navigate. Choose a clean theme, and make sure there is plenty of blank space on your pages. This will make it easier for users to read the content you’ve created.
How to Design a Website
Understanding website design best practices will help you achieve the goals of your business. Even if you’re hiring an external agency to build it, knowing how to design a website will help you identify the most significant elements.
For more useful articles about ways to get results, check out the business section of the site.