We live in a technological era where businesses are competing to win a large space in industries they are operating. There is no way that your retail shop or restaurant can do well without a customer-facing marketing asset in the name of a website. Potential customers always get their first impression from here, thus proving a point as to why one must invest in a well-designed website. This is an ideal asset to gain big in the business you run.
It is prudent to note that coming up with a great website does not happen easily to many successful tech companies and brands. There are several considerations to put in places like the type of products offered, the industries that you are likely to serve, and the potential clients or buyers.
While designing your website, you should be able to include the right resources and provide a powerful call-to-action while being customer-centered. Research has shown that about 94% of people have cited a poor design as the number one factor that draws mistrust and rejection of a company’s website. Herein you’ll learn some tips on how to design a website.
Landing pages
This is a webpage that stands alone for purposes of advertising and marketing. Therefore, you include as many landing pages as possible because they add a 55 percent increase in leads when the landing pages are increased from 10 to 15. Therefore, it is true that it is more advantageous when using landing pages at the time of website designing. Consequently, landing pages drives more leads through paid searches.
Product tour pages
Whichever tech company you are in, it is obvious that your service has a lot of features, functionality, and configurations. Some tech businesses explain many things in words, not knowing that they are making a mistake. The product tour pages help in shortening the time taken by sales prospects to understand your technology. They are normally in gallery format, and they depend mostly on graphics and videos to drive the point home. To achieve the best out of the product tour pages, ensure that you take note of the four important elements: sequential steps, bite-sized content, short and straight to the point, and a clear call to action message.
Resource Center/Blog
You should allow your customers to evaluate new technology products from your website instead of reading white papers and doing product comparisons before deciding on the right investment in technology, which matches with their business. For you to have the best design of a website, consider incorporating the following content into your blog about your target customer or product; Articles and lists, whitepapers, tutorials and webinars, and infographics.
Testimonials and Validation tactics
This is among the important marketing weapons in any website design arsenal; it has the highest rating in terms of effectiveness (89%) on welcoming new customers to buy. All you will need is some quotes on the web’s homepage, validation. Success stories, as well as testimonials.
Website tools and calculators
Without looking at the type of industry that your technology company serves, a better website design should go further from just static content. Readers and prospective customers desire to know how your services will impact their individual needs. A good website design should have useful interactive tools that assist in seeing your products’ value with their circumstances. The tools that should be incorporated into the website design include calculators, assessments, and product comparisons.
Technology companies can formulate great websites that can convert traffic into leads if they consistently use the above top web design tips. The tips are an ideal guide in the development of top tech websites.
