Only 50% of small businesses have a website. Meanwhile, nearly 90% of consumers use the internet to find local businesses. If your dentistry practice doesn’t appear online, patients might struggle to find you!
It’s not enough to have a simple website, though. In fact, nearly 40% of people will stop engaging with a website that has an unappealing design. You’ll need to make sure your dental website is mobile optimized, too.
After all, people interact with brands twice as often on mobile devices. Mobile conversions are 64% higher than desktop, too.
Not sure where to start with your dental practice’s website design? Here are the six essentials you need for an effective website. With these tips, you can improve your site, draw in more patients, and book more appointments!
Get started with these six simple tips today.
1. Consider Your Branding
Before you start developing your dental website, take a moment to gather your branding materials. Maintaining brand consistency across every marketing channel is essential.
After all, consistent branding can boost brand awareness and recognition. It takes over 5 impressions before people start remembering your brand. Consistency can increase revenue by up to 23%.
Your brand includes your:
- Mission statement
- Vision statement
- Distinct value
- Color palette
- Font styles
- Imagery styles
When developing your brand, keep your target audience in mind. For example, does your dentistry practice treat children? Consider cute illustrations and bright colors.
Are you focused on business professionals? Consider a sleek, neat design that utilizes white space instead.
Understanding your target audience can help you better appeal to them throughout your website design. After all, 82% of consumers feel more positive about a brand after reading customized content. Over 60% are more likely to choose brands that deliver unique content, too.
As you use the rest of these tips, make sure the branding on your dental website is consistent. Otherwise, visitors could travel from one page to the next and think they’re on a different website.
2. Prioritize the User Experience
As you start planning your dental website, it’s also important to consider the user experience (UX). A positive user experience ensures your website is easy to use. If it’s messy and complicated, people will leave.
If people leave without clicking around, your clickthrough rate will drop. Your dwell time will plummet if they don’t stick around, too. These metrics can hurt your search engine ranking.
The higher you rank on search engines like Google, the more customers you’ll appear in front of. Then, you can generate brand awareness and recognition. More people can visit your website from Google, too.
When planning your website design, consider the latest UX design trends.
First, make sure to utilize white space. White space can give content like text and images space to breathe. You can avoid overwhelming readers.
Otherwise, people who visit your website might feel overwhelmed after seeing too much content on the same page.
Speed up your site, too. Otherwise, slow pages could increase your bounce rate. A high bounce rate can hurt your ranking.
Faster load times can benefit other components of your digital marketing strategy. For example, you need fast pages for search engine optimization and pay-per-click advertising.
Try to improve the readability of your site, too. Organize large chunks of content using headings and subheadings. Write using shorter sentences as well.
Try to avoid jargon across your site, too. Don’t forget to update your website navigation to ensure your content is easy to find.
You can work with an experienced website design and development agency to improve your site with UX in mind. Otherwise, you can find examples of great dental website design here.
3. Create a Blog
Make sure to add a blog to your dental website. Blogging is a great way to demonstrate your experience and expertise. High-quality content can also draw more people to your site.
Compile keyword research to determine what content your patients are searching for while online. For example, you can use Google Keyword Planner or SEMRush. Then, use your keyword research to create topic ideas.
You can create different forms of content for your blog, including blog posts, videos, infographics, polls, and quizzes. Experiment with different forms of content. Then, review your website data to determine which posts help you draw traffic.
4. Add Search Engine Optimization
Once you start creating content on your website, optimize it for search engines. Search engine optimization (SEO) can attract more people to your site. Ranking ahead of the competition on search pages can boost your credibility, too.
You can work with an experienced SEO agency to develop your optimization strategy. Otherwise, make sure to optimize your web pages for search. Include your target keyword in the:
- Page title
- Image title
- Image alt text
- Meta description
- Opening and closing paragraphs
- An H1
- The body ext
Create posts regularly to help people find your site when they search for different keywords.
5. Optimize for Conversions
Don’t forget to optimize your website for conversions.
First, make sure to create an easy-to-use form on your Contact Us page. Limit how many fields you use.
Then, create an eye-catching button on your website navigation bar.
Consider adding a chatbot to your site, too. Chatbots can answer basic questions, improving the user experience. They can also encourage people to schedule an appointment through your website.
You can add an appointment scheduling tool to generate more leads and book more appointments!
6. Post Patient Reviews
Consider using a plugin to share your Google My Business patient reviews on your website. Sharing reviews can boost your credibility. Prospective patients will see why your current patients already love your practice.
You’ll have an easier time drawing in new leads as a result.
You can also add a social media plugin. Share photos of your happy patients after they receive your dentistry services!
Brush Up on Your Marketing: 6 Essentials of a Great Dental Websites
Developing an eye-catching, effective dental website doesn’t have to feel stressful. Instead, make sure to prioritize these six essentials. With these tips, your new website will become the backbone of your overall marketing strategy!
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