7 out of 10 people will form opinions about your company depending on the quality of your business cards.
However, many companies tend to downplay the importance of print marketing and assume it’s dead. They don’t realize that consumers will look down on your company if you have terrible business cards. These people will find it hard to take your business seriously and will choose to buy from your competitors.
So, what can you do to avoid this problem and have amazing business cards that boost leads?
Keep reading to learn how to design a dazzling business card.
Table of Contents
Pick the Right Colors
A business card’s color is the first thing that captures a person’s attention. People tend to ignore business cards with dull colors and assume they’re cheap. So, as you research print marketing tips, learn the best colors to use on your business cards.
You want to choose bright colors that make your business cards attractive.
Learn How to Organize Details
Many companies make the mistake of adding unnecessary information to their business cards. That’s why these companies have squeezed in details that are hard to read. Avoid this mistake by learning the key things to include in a business card and what to leave out.
As you develop your print marketing strategy, decide what to include in various documents. Know the key things to add to a business card and the things to put in a brochure. Also, learn how to organize details on a business card to improve readability properly.
Choose the Best Materials
As you review print marketing ideas, learn the best business cards materials to use. Understand that although paper may be cheap, it fades off quickly and doesn’t create a positive brand image. That’s why you should be willing to spend a little bit more on plastic or metal business cards.
Understand that most people will find it hard to throw away these business cards. In addition, you can be selective on who you give out the expensive metal business cards too. For example, you can give these cards to high-profile prospects such as CEOs and other business owners.
Decide the Ideal Size and Shape
To make your business stand out, you need to go for a bold print marketing plan. Instead of getting rectangular business cards, go for other shapes. For example, design oval business cards as they’re unique and exciting.
Also, consider having foldable business cards to make it easy to add more information.
Leverage Print Marketing to Boost Business Leads
You should ignore the popular opinion that print marketing is dead as it’s still much alive. The secret is to know how to use it best to increase leads. That’s why you should learn the above tips for creating dazzling business cards.
You want elegant business cards that stand out and help you create a positive brand image.
For more amazing Business marketing tips, please see our other articles.
