Are business cards a thing of the past in the tech era? Predictions that the $1,057.6 million business card software market will grow by 14% by 2027, puts paid to that assumption.
The truth is, nothing beats the appeal of a well-designed business card. It gives substance to your brand and helps you stand out in a crowd.
Here’s how to design a business card that creates a great first impression, and ensures you’re easy to reach the next time someone needs your services.
Table of Contents
1. Decide on the Main Features
Logos and color schemes are the two most important elements of business card designs. You can’t create a business card until you’ve got these two aspects finalized.
They affect the identity of your brand and the layout of your card and are by far the main features in any design.
2. How To Design a Business Card That Stands Out
One of the best business card tips for a stand-out design is to use both sides of the card, dedicating one whole side to the logo. This usually works best with the logo front and center with a solid background color to draw attention to it.
You can also include your logo on the business end of the card where the details go but in a smaller format.
3. Standard Shape or Outlandish Design
You can draw attention to your card by using an unusual design, in the shape of one of your products. Most business owners opt for the traditional rectangle shape as it creates a more businesslike impression.
Custom printing companies like ww.printingcenter.com, www.digiprint.ca, or www.minuteman.com can assist with these types of business cards.
Whichever shape you settle on, you must ensure you stick within the standard dimensions for your country i.e. 3.5 × 2 in. for the US.
4. Include Essential Details
It’s easy to get carried away with all the bells and whistles when designing a business card. Yet, but the best business card has a job to do. Its main function is to give potential clients your contact information.
You should include the following on your business card:
- Name
- Company name
- Job title
- Phone number and email
- Website URL and social media links
- Business Address
You can also add your company slogan and a QR code if you want to
5. Finalize the Finer Details
Other design aspects you can play with regarding your design include special finishes, embossing, cutouts, and unusual materials. You can also experiment with letter-pressing, foil stamping, and spot UV coating.
All these add interest and appeal to your business card.
Don’t overdo it, though. You still want to create a professional impression, even if it has a fun aspect to it.
Make Informed Business Decisions
Business cards are an important part of your business branding and can help you considerably when it comes to networking.
So, once you’ve figured out how to design a business card that speaks volumes for your business, you’ve taken an important step towards success.
Take a few more by browsing our blog to find more great tips for entrepreneurs and other business-minded individuals.
