Google judges your website based on three things.
- User Experience
The user comes to your website for content, so it has to be high quality and provide value. Backlinks help Google understand which content was most popular. And what’s the point of great content if the user doesn’t feel comfortable on a website.
The user experience is an underestimated part of the service that website owners are expected to provide. Google has many algorithms, but Page Experience was specifically created for this job. Optimize your website for the following metrics to crack Page Experience.
Follow Core Web Vitals
It is expected to be released in 2021, but Google has already announced this will be an update of Page Experience. If you are planning to rank pages as Google SERP features, you should know that this update will replace the AMP requirement for featured Top Stories on mobile. Core Web Vitals are based on three foundations:
- Largest Contentful Paint: The time it takes to load the main content.
- First Input Delay: User interactiveness during the time he clicks and the browser responds.
- Cumulative Layout Shift: Measure visual stability of the page.
Make it Mobile Friendly
More than fifty percent of people use a mobile to access the internet and this number is rapidly growing. Ensure that your website is designed for all types of devices, especially mobile phones.
Don’t Use Deceptive Content
Malicious or deceptive content will not only lose you visitors and rankings, but it will also get your website a penalty. Google checks if you used a clickbait, misled the visitors, or tricked users into clicking links or downloading software.
Webmasters are required to have a security certification of HTTPS on their server and provide a safe connection to all their visitors. Simple HTTP sites are not preferred in Google SERPs.