Did you know that our brains process images 60,000 times faster than we process words? It’s a powerful fact that tells us just how important a brand identity is. Strong graphics and colors that connect to your products and services are a must.
Once you’ve got your branding down you can focus on communication, connection, and content.
Want to find out more? Then keep reading to find out how to create brand identity in 5 simple steps!
1. Research and Research Some More!
When starting a brand it’s very important to know what is already out there. Research your competitors thoroughly and try out their product or service.
Look for gaps in the market and try to develop your USP or niche in the sector. You want to build on what is already out there, if a market is saturated, it will be hard for your brand identity to stand out.
It’s hard to successfully market a bad idea so it’s critical you start off with something you believe in!
2. Develop a Voice
Once you have your idea or product sorted, think about your voice and tone. Are you a professional service? If so you may want to match this with a polished tone of voice.
If your service is marketed to a younger audience, consider a more informal tone that is relatable and welcoming. Using jargon can be offputting for many so keep the business lingo to a minimum in digital marketing.
3. Build a Strong Aesthetic
A strong aesthetic is essential to creating a great brand. Design is a specialist skill that is worth investing in. You may want to hire a digital marketing agency that can turn your ideas into a reality.
A good digital agency will streamline your visual identity using graphics, typography, illustration which you will be able to utilize for life.
4. Connect and Communicate
Now you have the idea, voice, and branding, it’s time to connect to your target audience. Social media, email campaigns, flyers, and networking are all great ways to spread the word.
Be sure to use your aesthetic design and brand voice in all communications, both online and in real life! Consider your personal appearance, do your clothes and personality match with your brand aesthetic? If not, it could be time for a makeover!
5. Create Content and Modernize
Creating regular content is a tried and tested way to create a strong brand identity. It establishes you as a voice of authority and keeps your brand relevant.
Blog writing and regular social media posts are simple and effective ways to start.
Remember to modernize, fashions change quickly and small design tweaks such as a change of coloring can keep you looking up to date and on trend.
Ready to Create Brand Identity?
Now you know the 5 simple steps to follow in order to create brand identity. Start with research and move forward to solidifying your visual branding and tone of voice. Don’t forget to consult a professional design team if you feel out of your depth!
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