As an entrepreneur you want your company to be at the top of the list in the right market. Being at the top means that more (potential) customers find your company, which in turn leads to more turnover, which in turn leads to more profit. Every entrepreneur is ultimately looking for this, but only a small number of entrepreneurs actually achieve this goal. With these tips from Drukbedrijf you can increase your business and increase profits.
What do you want to sell?
It all starts with having a clear idea for yourself which product or service you want to offer. Do you want to offer a product? Then know where you get that product from, how you are going to market it and of course all the costs involved. For a service you need to be clear which service, to whom you are going to provide this service and also the costs play an important role.
Operating in the right area
The next step is choosing the right market. This takes a lot of time and is a difficult process. In this phase you are going to think about which target group you are going to offer your products or services to. Tip: make this target group as concrete and simple as possible. If you know what your target group is, you can address them in a targeted way, for example with commercials and advertisements.
For many products and services a physical location is very convenient to have. This location can be a store or an office, as long as the customer actually has something to visit. This gives the customer a safe and secure feeling, because the customer can go somewhere physically if he or she has questions. In addition, an office or store is also good to have as the business grows.
The decoration of the physical location
Once you have the physical location, it is important that the location is properly dressed. You can decorate an office building with window stickers, photo wallpaper and notebooks. All these products can be printed, but so can ring binders (translation: ringband bedrukken). With ring binders you can be sure that you have all the important papers together.
With these tips your business will rise to the top of the list in the right market!
Create interaction on your website and social media channels
If you look at the well-known websites you will actually see an FAQ page or forum everywhere. This is of course very useful so that you do not have to answer all the questions yourself, but it also creates interaction on your website. Google also notices this interaction and this is included in the ranking. This also applies to the interaction on Facebook, it is also important here to get a lot of comments, likes and shares. Branding is also another important piece of the equation, and this is why many companies have started investing in branding and financial PR.
Make sure that you do not use a “like, share and win promotion” on your social. Such promotions are not appreciated by facebook and only cause a temporary peak in your likers and followers and are often not the target group you want to address.
Make sure an SSL certificate is present on external links
It is of course nice if your content is shared by another website with a link to your website. This contributes to your domain value and this is of course good for the Google ranking. There is just something here that you should pay attention to. You have to make sure that the link starts with https: //. If this is not the case, this link creates a lot less value for your website. Google values websites with an SSL certificate much more than an “unsafe” website without. It is therefore important for external links to indicate the value “safe”.
Immediately (more) visitors via Google AdWords
You can be organically (free) high, but you can also get right at the top with ads. If you advertise in the right way via Google AdWords, you can immediately see this in the figures. These are mainly the visitor numbers and hopefully also a bit of extra turnover. After all, you advertise for this extra turnover. If you do not receive extra sales through these advertisements, you will get a bad ROI (return on investment). This is the ratio between the return and the investment, so always calculate carefully whether the investment in Google AdWords pays for itself well in turnover for your company.