Every business owner aims to have their business stand out from others in whatever industry they operate. One great way to do this is by using appealing and recognizable packaging. The term ‘first impression matters’ properly captures the importance of effective custom packaging to any business. It not only increases your brand visibility but, if done right, can set your business apart from others and ultimately help improve customer experience.
Now that we have discussed the benefits of having distinct and recognizable custom packaging boxes, you may wonder, ‘where do I start from?’. Not to worry, I have carefully prepared a guide on choosing the right custom made packaging boxes for your business. Firstly, why custom made packaging boxes? The answer is simple; the best way to create brand visibility is via distinct packaging, and the way to have distinct packaging is when your packaging is custom-made. Using custom-made boxes allows you to tailor your packaging design to suit your business image and the services you offer.
The distinct difference between custom made packaging boxes and regular packaging is that for custom-made boxes, you can improvise and make additions peculiar to your brand and useful for your consumers. Examples are stylish designs on the boxes, extra boxes or custom bags, and custom wraps. These extras contribute towards creating a great unboxing experience for your customers.
There are several kinds of custom made packaging boxes. It is extremely important to know what kind of packaging suits your business and relates to your customers. Hence you ask yourself these questions.
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What product do I sell?
This question is perhaps the most important as whatever product is being sold determines how it will be packaged. If dealing with delicate products, it is important to have secure packaging. This could be done by using smaller customs bags/boxes inside the regular outside box and using custom wrappers. If the product is a large one or one with an odd shape and dimension, then the packaging has to be customized to suit such size and shape.
Who buys my product?
This question helps you pick the best kind of custom packaging to which your customers can relate. It is important that your packaging appeals to your audience. Hence you need to know what kind of audience you have. If your product is tailored towards children, a colorful, vibrant, and eye-catching packaging is ideal. If it is for old people, it is only ideal the texts on such boxes be large and legible to read and that the packaging is easy to unbox.
What is the medium used to buy my product?
Understanding how your product is bought helps you pick the best packaging to suit that medium. If it is online, you want to make it easy to move around and less spacious, so the product doesn’t come in with defects due to being rattled around or bent during delivery. If it is from a supermarket or store shelf, you want to make it eye-catching and appealing, and so your packaging should be done in a cutesy manner.
Once you have your answers to these questions, you have an idea of what packaging suits you’re branding and product more. The next step is to ask yourself what kind of industry you are in and any custom boxes for that industry. It may be interesting to know that certain industries have custom boxes fit for products of that industry. These boxes may be a specific product designed or designed to suit retail box needs. Some of these boxes are:
- Cosmetic boxes:
Often, once you see a package, you can immediately tell that it is a cosmetic product. Cosmetic boxes usually have this distinct packaging that immediately hints that the product is cosmetic. If you are in the cosmetic industry, it is important that your packaging is done to keep your product stable and safe during transit to avoid any damage being done to it. Cosmetic boxes are of different kinds: eyelash boxes, lipstick boxes, hair extension boxes, makeup boxes, cream boxes, and more. Even when improvising on your custom box packaging, ensuring the product’s safety during delivery is your primary concern. - Eco-friendly boxes:
if your business focuses on being environmentally conscious or in the sustainable development industry, it is only ideal that your custom made packaging boxes reflect that position. Eco friendly boxes are made with sustainable materials such as box board boxes that can be recycled. Eco friendly boxes can also be designed to make them look trending and appealing to their consumers. - Custom gift boxes:
Almost everyone loves receiving gifts, and most times, if packaged right, our excitement may increase after seeing the eye-catching packaging. Hence, why custom gift boxes are a thing. There are various custom gift boxes such as favor boxes, handle boxes, gift-card boxes, and gable boxes. - Food and beverage boxes:
If you are in the food industry, you want to make sure your custom boxes are made in such a way to ensure the safety of your products. The quality of the materials used for your product must ensure the freshness of your product as food is very delicate. Examples of food and beverage boxes are cake boxes and pizza boxes.
Now that you have an idea of the kind of custom boxes for different industries, the next thing is to outline all the packaging ideas you have. You can make use of your brand logo, colors peculiar to your product or service, relatable stickers, inserts (such as product description and care instructions), small bags, custom issues, and more.
The next important step is to find a reputable packaging box manufacturer that can help deliver the best custom-made packaging box for your business when all this is done. Here at https://customboxez.com/ , you can get any kind of custom-made packaging box of your kind at very affordable prices. Packaging is very important to your brand and customers. Hence, make sure to represent your business in the best light possible.
