How to Choose a Content Writing Agency: A Guide

Content marketing is three times more efficient for lead generation than outbound marketing. Over 50% of businesses want to spend more on content creation, too. Unfortunately, many business owners don’t have the time.

Instead of handing your content writing alone, consider outsourcing to a content writing agency this year. With their help, you can engage and inform your customers.

High-quality content could benefit your entire marketing strategy, too.

Not sure who to hire? Use these five tips to find the best writing company today!

1. Consider Your Needs

First, take a moment to outline your specific needs and goals. Perhaps you want to:

• Generate brand awareness
• Add fresh content to your website
• Increase search engine rankings
• Create social media content
• Update your website
• Update print materials
• Generate more leads and sales

Outlining your goals can help you determine which content writer suits your specific needs. Then, you can find a writing company that offers services that align with your goals. 

2. Set a Budget

Determine how much you’re willing to pay a writing business, too. 

As you interview each content writing agency, make sure you determine what’s included in their costs. For example, some writers also offer:

• Content publishing
• Search engine optimization
• Promotion through syndicated sites
• Image sourcing

Gathering more than one quote to gauge the average cost of these services. 

Don’t choose the cheapest writing company available. Instead, choose a company that meets your expectations while remaining within your budget. 

3. Look for Experience

Before hiring a content writing agency, learn more about each company.

First, determine how long each company has run and operated. Find a long-established business. Long-running businesses have likely outlasted competitors.

Make sure an experienced content writer will work on your projects, too.

Look for proof of their experience by reviewing each company’s portfolio of work. Make sure their standards meet yours. If you’re not satisfied with their work, turn your attention elsewhere.

4. Review Their Services

Ask each content writing company about the supplemental services they offer.

For example, you might want to find a company that offers search engine optimization (SEO). SEO can improve your organic rankings on Google. About 60% of marketers actively invest in SEO.

Then, ask each company about its process. You can find more info here.

Make sure they take the time to gather research before they begin writing. Otherwise, they won’t personalize the content with your audience in mind.

Find a team that has an efficient process in place, too. 

5. Read Reviews

Make sure to read client reviews for each writing business on your list. Look for a company with a strong reputation.

Their reputation can speak to their ability to meet your expectations.

Look for comments about the company’s responsiveness and reliability, too. 

Write On: 5 Tips for Finding the Best Content Writing Agency

Don’t hire the first content writing agency you call. Instead, use these tips to find the best writing company available. Finding the best writing agency can help your business grow.

With their writing services, you can reel in new customers with ease!

Searching for more tips? You’re in the right place.

Explore our latest guides today for more.