How to build video marketing strategy?

Video creation is not easy. It takes significantly more time and resources to execute video strategy correctly than most other forms of content. There are some tips to build effective strategy.

Before you start working on the next task in your video marketing strategy, you need to know the answers to the following questions:

What advertising goals do you want to achieve? Here you need to be very clear about the fact that “increasing sales by 10% next month” is not an advertising, but a marketing goal.

What video should be produced to solve these problems? Creativity is essential to a successful campaign. So, a successful video marketing strategy template can turn viral, and the return on it will exceed the wildest expectations. The clearer you describe the portrait of your buyer, the clearer you formulate exactly what the video should be, in what tone it will be filmed, what images can be used in it, the better the result will be.

When and when should it be produced?

How much money does it take to produce a video?

How and where will the video be published?

How will the video be promoted?

What is the budget required to promote a video?

How long will the video be promoted?

How will the success of the assigned tasks be determined? 

Components of your video marketing work

Planning

Before starting video production, you need to clearly articulate why you are doing this and what results you plan to achieve. For example, you want to add a video to all product cards and thus increase the conversion of your site. Or you want to make a series of videos and promote your YouTube channel. Or you want to make a viral video about a new product and attract social media users. In any case, you must understand what results you want to get and how you will evaluate them. So, at the planning stage, based on a clearly formulated marketing goal, you must decide which video and which distribution channels are best suited for solving the task.

Video production

Depending on the strategy chosen at the planning stage, for solving specific problems, you may need a different video: product, image, training, overview, etc. It is important to pay attention to the preparation of video production, thinking over all the nuances of the upcoming shooting. The more carefully the shooting is planned, the more chances that you will get a good result in the end. Try to find your own recognizable style from the very beginning and stick to it in the future. Don’t go from one extreme to another, your videos should be recognizable.

Publishing a video

The most obvious, at first glance, solution – to post the video on YouTube and insert the player code into your site – is not always the best solution. For example, we do not recommend posting conversion videos on landing pages in the YouTube player. There are also a number of subtleties regarding video publishing, which are important to keep in mind so that search engines can “see” your video on the site and take it into account when ranking.

Video promotion

Don’t expect a YouTube video to start collecting views by itself. If your goal is to achieve a certain coverage of the target audience, it is necessary, even at the planning stage, to lay the resources for promoting the video.

Analysis of results

You must clearly understand how you will measure the results of your video marketing activities. Depending on the task, traffic, views, impressions, audience reach, or other metrics and indicators can serve as an indicator of success. 

If you don’t have your own video producer, you’ll probably need a partnership with someone else to create your videos for video marketing 2021. Get more info https://explain.ninja/blog/top-6-video-marketing-trends-expected-in-2021/

Use video as social proof

Customer testimonials are considered the best forms of social proof for companies. People have been using videos to sell products for a long time as part of video trends.