Backlinks are one of the social currencies you need on the internet. If you have recently launched your website and you are doling out gems, you may not be getting the deserved traffic. A good way to remedy this is by getting backlinks. Backlinks are like recommendations from other sites. The more backlinks your website has, the more popular you are. With increased popularity, Google gives you a better nod. If you aren’t amassing backlinks for your website, there is a possibility that your website will rank low. You should also understand that not all links are equal in terms of quality. Some websites offer more authoritative links than others. That’s why I am recommending this tip-top newspaper backlink agency for quality links for your local newspaper. Anyways, here is how to have a solid strategy to develop your backlinks.
Developing a Backlinks Strategy
Planning a strategy is one of the best things you can do for yourself. Your backlink strategy will determine whether you will hit your target or not. When setting your SEO backlinks strategy, you need long-term and short-term goals. You also need to analyze the ranking components while understanding the differences of news-oriented Search Engine Result Pages (SERPs).
Setting Your Short – and Long-Term Goals
Content is King! This is one phrase you will continue to see across the internet. Creating top-quality articles is one of the very first ways to get the quality backlinks that you want. To create content that sells, you should begin by researching the proper keyword. Paring keyword research with competitor analysis will help you to create amazing content. To get started, begin by using tools like Ubersuggest.io or Google Keyword Planner to identify the solid keywords to optimize your content for. To be extra sure of your content, you can also browse Google Trends to understand the top search queries in your niche.
When selecting keywords, it is best to look at the volume of traffic and how relevant the visits to your website will be. You do not want to choose a keyword that isn’t relevant to your business, this will increase your website’s bounce rate. After selecting the perfect keyword for your article, do a competitor analysis to ascertain the domain authority and backlinks on the search engine’s first page. If those backlinks are not high-authority sites, then you have a chance to rank highly using the selected keyword. If all of the results are, however, from top authority sites, there is too much competition and it is best to abandon the keyword.
Analyze Ranking Content
With your keyword and competitor analysis done, you can proceed to the next line of action, getting the best content to support that keyword. To do this, take time to study all of the top-ranking articles for your keyword and target phrase. This will give you an idea of the type of content that sells and how you can improve on yours. There is a common error that site owners make, trying to reinvent the wheel. Instead of doing this, follow the template. If the top searched pages are product pages, infographics, in-depth guides, or others, all you need to do is to mirror them. Pay attention to the format of the existing top-ranking posts and do a good job of improving on it while sticking to the template.
If the top-ranking content, however, deviates from what you had in mind, you can proceed with your content while making sure that it has the essential ingredients for success.
Differences Between News SERPs and Standard SERPs
If you are running a news portal, then you already know that there are differences between News SERPs and Standard SERPs. Standard SERPs are focused on creating long-term and evergreen content that will continue to push your ranking for years to come. However, on the other hand, News SERPs are focused on the short-term buzz. They are more focused on the now than the future. With the News SERPs, you are focused on the freshness and time-relevance of the content.
With news posts, the spike in traffic is immediate because readers want to get the scoop as fast as possible. For that reason, if you have found a story that should be hot but isn’t getting the attention that it deserves, this is your opportunity to rank high.
Ways to Get High-Quality Backlinks
Having understood how to create the killer content that your website needs to rank higher. Below are some of the ways you can generate high-quality backlinks
- Consistently publish high-quality content
- Be a contributor on third-party websites
- Research unlinked mentions
- Leverage the wide reach of social media
- Examine competitor backlinks.