In this guide, we’ll create a solid marketing calendar. Keep your readers returning with educational and relevant content.
Want to learn more? Keep reading.
Table of Contents
Why Create a Content Marketing Calendar?
Content calendars will let you see your overall strategy. It’s easy to forget the larger picture when you create content. Yet, a calendar will allow you to step back.
You’ll also get to see what’s engaging your audience and how to continue the momentum. Create a comprehensive content calendar. You should keep your message consistent across the different platforms.
Focus on Key Dates and Times
You should post your content at a particular time. This will help attract new readers and engage your current audience. Don’t rush to create content.
Use your calendar to choose the best post times. What important dates are coming up? Your calendar will help you optimize your content creation.
Prep Your Content
You will have the time to brainstorm with your team. Organize your different ideas and make sure the content suits your marketing goals.
You could forget to post content at the optimal time when you don’t have a calendar.
Refer to your calendar. You might need to change something. Avoid posting redundant posts as well.
What Should You Add to Your Calendar?
You could add blog posts to your calendar. Publish whatever will fit your schedule. Try to repurpose the content across your different channels and update them often.
You could also look into email communications. Send newsletters with information or a simple email that includes a business update.
Sharing content on social media is an easy way to connect with a large audience.
Consider adding social media posts to your calendar. You can repurpose your content many times across Twitter, Instagram, and more.
Do you have a podcast? Create unique content and teach your audience about specific topics in your niche.
Video marketing has become more popular because of the rise of TikTok. Schedule video content so you have time to brainstorm different ideas.
You could also try print releases. Most content is now digital. But print publications, event invites, or direct mail pieces are still popular.
Outsource the Work
If you don’t have the skillset to create consistent content, you could always outsource this task.
Look at hiring a freelancer or an agency to complete this job. Consider checking out Marketingunlimitedagency.com.
Create a Content Marketing Schedule Today
We hope this guide on content marketing was helpful. Creating a content marketing calendar will help you stay on track with your goals.
You can see what’s working with your audience and what isn’t. Make sure you brainstorm with your team.
Are you looking for more business tips? Stick around and browse our many resources.