What is digital marketing?
As the world is turning digital, marketing has shifted its gear from conventional selling and advertising to the adoption of advanced technologies and big data analytics in its implementation.
Digital marketing is the future for businesses. Digital marketing utilizes the Internet and electronic devices such as mobile phones, laptop, desktop computers and other digital media and platforms to convey marketing messages for products and services.
Many companies, if not all, have made digital marketing an important part of their overall marketing strategy, especially during a pandemic such as now where people are confined in their own spaces. With digital marketing, companies can customize their messages to reach specific audiences who are likely to be interested in their products and services.
Different ways to do digital marketing
When it comes to digital marketing, the possibilities are endless. Brands and businesses can reach consumers online, locally and even internationally. Digital marketing can take many forms, be it online videos, social media posts, banner ads, SEO and many more.
The power of video and visualization
Videos engage both senses – visual and audio. Video marketing (especially explainer video) has proven to be the most effective digital medium as it is more engaging, memorable and increases conversion compared to other digital media. Explainer videos impart authority and a personal touch to your messages so you can connect better with your audience, on an emotional level. Let’s dive into the world of explainer videos to understand the importance of it better.
Explainer videos explain the best in the shortest time
Undeniably, we live in a fast-paced world. TIME magazine published an article in 2015 with the title “You Now Have a Shorter Attention Span Than a Goldfish”. With digitalization taking place, people want things fast, and they want to consume more information within a shorter period of time.
This is why explainer videos take centre stage when it comes to conveying value proposition of brands and businesses in the shortest amount of time. A well-made explainer videos can leave a lasting impression and help create more buzz and awareness for brands.
Conversion rates are high with explainers
Explainer videos have proven track records when it comes to improving conversion rates.
Dropbox was one of the success stories. In about 10 years ago, Dropbox, in their startup phase invested in an explainer video. It helped them gained 10 million new customers and generated $48mil in revenue. Today, it is one of the most popular file hosting platforms with users from all around the world.
Another success story was that of Crazy Egg, where the explainer video they produced helped them raised 64% conversion and an extra $21k revenue per month.
Brands that believe in explainer videos
Today, businesses from different industries have acknowledged the importance of explainer videos in their marketing mix and it is one of the indispensable elements of digital marketing.
One such examples is Tokio Marine Insurance. As an insurance company, they have many different products that cater to different target markets. In order to reach out to its audiences, Tokio Marine Insurance has produced a series of animated videos to promote their products be it SMEs, personal accident insurance or travel insurance.
Explainer videos have proven to be an effective digital marketing tool for any type of business. Miros Group specializes in measuring ocean surface. They offer sensors and systems for environmental monitoring to the offshore and maritime industry. To educate their audiences about their offerings, they have produced a series of explainer videos.
Another such example is the International Air Transport Association (IATA), the trade association of the world’s airlines founded in 1945. They have created a series of explainer videos (made by Explainer Videoly) to introduce the initiatives they undertake to improve and to innovate air cargo for e-commerce as well as cargo facilities.
Explainer videos are becoming a vital part of digital marketing strategy. However, it is important to keep in mind that for an explainer video to be successful, it must be done by a professional team of artists and animators. An explainer video represents your brand so in order for it to stand out, it has to be crafted with the same amount of care like how you treat your website or branding.