Register The Business With The Top 3 Local Listing Services
Google places, Microsoft’s Bing, and Yahoo! Local are some of the biggest and best listing services you should register your business with. Registering with these listing services thus means your business will show up on Google searches and Google Maps as well. You can choose to register and confirm the registration via phone or snail mail, whichever works best for you. Yahoo too has an extensive database that you can become part and take advantage of.
Make Use Of The Social Media
Social media is one of the best tools to use when marketing your business. You can thus use these platforms to not only increase your exposure online but also advertise on the same. Facebook, for example, allows you to promote your business and products on the platform. You could also use Twitter to attract and channel potential customers to your business. Aside from advertising your business on these platforms, LinkedIn makes it possible for you to network with other business professionals and entrepreneurs. All these come in handy in growing your business name and/or brand.
Start a Blog
A blog provides a better way to interact with your target and loyal customers directly. All that is required of you is to keep a regular stream of updates and posts and make them as informative as possible. Like social media posts, your blog needs to be kept active for it to be effective. You might also want to respond to customer/audience comments, concerns, and even insights as well. This is the only way your audience will know that you do, indeed care.
Start A YouTube And Flickr Channel
You could use explainer or promotional videos for advertising your business online. YouTube has made it possible for you to upload and distribute promotional videos to build a brand or promote your business. A single upload isn’t, however enough for this to work. You will need to upload several videos in a month to see returns on investments. Creating a Flickr profile can also help market your business through photos.
Optimize Your Website For Search Engines
Search engine optimization plays a significant role in online marketing. Search engines are known to favor websites with relevant content, and those optimized for improved user experience. That said, you might want to have your company website optimized for search engines is yet to.
Make it a habit of publishing a press release each time your company makes an accomplishment. Folks are always looking to pick any newsworthy item about your business. That said, you can use press releases to put your business out there, which again contributes significantly to improved publicity. Just be sure to publish the press release on high ranking press release sites including 24/7 Press Release and PRLog.
Although online marketing is at the forefront of most marketing campaigns, some traditional marketing is still worth doing, well-placed adverts, promotional gifts from Empire Promos, and signage are all ways of getting your business noticed.