Brand visibility lies at the core of the success of any business enterprise. With the Coronavirus pandemic taking a catastrophic takeover of the economies across the globe in 2019-2020, marketing is being considered as a priority by the majority of business groups to bounce back into the business. People are being pulled towards the products and services by the companies through offline and online marketing campaigns. Hence, each and every mobile app marketing company is also focusing on mobile applications that are more customer centric and brand oriented.
Why Is App Marketing So Important?
With the rise in business activities, fast-changing lifestyles, and unprecedented application of information technology in our daily life, more power is being given to digital marketing. App marketing is rapidly gaining prominence because of the advantages it entails as discussed below-
- With the number of smartphone users expected to rise to 3.8 billion around the world, there will be more potential to sell the products via mobile applications.
- People are rapidly shifting to digital and online platforms to protect themselves against the menaces of contagious diseases. Hence, different applications will be needed to serve a variety of purposes.
- There is a cut-throat competition in almost every segment with both small and big players. More individuals are now opting to launch their own enterprises to gain financial independence. Hence, to get a winning edge, it becomes imperative to launch and market mobile applications that can provide enhanced consumer engagement.
- It takes time, human efforts (both technical and managerial), and money to develop, launch, and regularly update and application. Hence, if marketing is not done right for an effective mobile application that meets the demands of its users, then the loss can be very discouraging.
- The selection of the right mobile app marketing tools by any mobile app marketing company is extremely important to bolster brand visibility.
Ways To Achieve App Marketing Goals in 2021
Owing to the frequent changes in business dynamics, this time especially because of the global spread of Coronavirus and shift in the product-accessing temperament of the consumers, app marketing must be synchronized accordingly. Following are the key parameters that must be borne in mind while strategizing marketing procedures for any application-
- Research – Before rolling out any application, fresh research must be conducted to analyze the market sentiments, consumer preferences, and their key demands. App marketing should then be focused upon those parameters that appeal to the consumer’s interests.
- Competitor Analysis – Out there is a tough competition. Many of the competitors might be working on a similar ideology or platform as yours. It becomes imperative to do thorough research about their modus operandi before advertising the mobile application.
- App Builder – It is preferable to stand out unique in the crowd. Hence, developing apps using app builders might jeopardize the marketing strategy and the app’s utility in the long-run. Consumers want new and unique experiences. Spending on app development from scratch adds more power to the marketing campaign.
- Social Media – Understanding the relevance of different social media platforms such as LinkedIn, Facebook, Twitter, etc. with respect to the target audience for advertising the app is necessary for an overwhelming response upon the launch of a new app or upon introduction of a new feature or system update in an already existing application.
- Optimization – Optimization of the application on the app store’s page gives enhanced visibility. Based upon the market survey and competitor analysis, strategically framing the app’s description, selecting the apt keywords, and putting up the screenshots of the app that best appeals to the customer’s sentiments.
- Mobile App Marketing Tools – Selecting the most appropriate tools for marketing can help the business organizations to leverage the best out of their marketing strategies and generate a higher return from the investments made on the advertising tools.
- Customer Engagement – Supporting the app with two-way communication through regular feedbacks and push notifications to provide a personalized app usage experience to the people who download and use the app can surely help spread good words in the public.
- Affiliate Marketing – Offering referral bonuses and discounts to the users who prefer the app to others support the enterprises to capture a substantial part of the market in the initial stages of expansion.
- Ethical Campaigning – Every mobile app marketing company should promise only what is being actually offered by the application to build an everlasting bond between the consumers and the business enterprises.
It is evident that to stay ahead in the business, marketing is as important as the product’s features and its quality. Mobile app marketing is a meticulous activity that starts right from the development of an app and continues even during its use by the consumer. Hence, developing safe and reliable advertising platforms without jeopardizing the interests of any of the stakeholders should always remain the key priority.
Author Bio:
Venkatesh is a serial entrepreneur with a distinct passion for taking nascent businesses to great heights. An early entrant in the mobile application technology, Venkatesh grew his flagship company, Dot Com Infoway (DCI) to be recognized as one of the world’s leading digital marketing, web, and mobile app development & marketing company.