How SEO Fits into Family Law Marketing

Family law remains one of the most competitive legal niches. Marriages end, and anyone going through a divorce needs an attorney to represent them. They require someone who can stand up for their rights so the other party involved does not take advantage of them during the fallout.

As a lawyer doing family law, you know that you need to advertise. You have proven ways to get your name out there, and then you have more recent strategies that have materialized over the past couple of decades.

We’ll talk about family law marketing in the following article. You might have heard about some of the elements that make up a marketing campaign, but you may not know about a few of them yet.

Radio Spots

Radio spots have existed for decades, and many marketing experts believe they can get you some market penetration. You might record some radio spots that people in your geographic locale can hear while they’re going to and from work.

For this technique to work, you will have to study the local radio market to see what shows remain popular during morning and evening drive times. If you can get people in your area to listen to your radio spots while going to and from their jobs, you should get some of them considering divorce to contact you.

TV Commercials

TV commercials still have their place in a marketing campaign as well. Like radio spots, this technique has existed for decades, and many marketing or advertising specialists believe they’re still effective.

Since streaming services and cable exist now, you’ll probably want to show your firm’s TV commercials on local channels that someone can watch using an antenna. Many people still can’t afford streaming services or cable, or they choose not to pay for them. That’s a market you can target with your commercials as you try to generate some new client leads.

Billboards

Billboards have also been around for a long time. If you can place them strategically around your city, you might attract some new clients who will call your law firm’s number you post on the billboard.

You should have operators standing by, ready to field any calls that these billboards generate. You might have one up for a few weeks to see if it helps your numbers, or you might leave it up for even longer than that if you believe it’s making a difference.

SEO

SEO means search engine optimization, and it’s another way you can get people to consider hiring you as you try to become more prominent as a divorce or family lawyer in your local market. With SEO, you’re hiring a specialist who knows about this technology to get more people to visit your website.

You can try to hire an SEO agency if you feel like you’ve located one that can help you in this area. Many agencies compete for your business, just as you compete for clients considering divorce. When looking at SEO agencies, you’ll want to check out their track record to see if they’ve run successful marketing and optimization campaigns for previous clients within your niche.

You can also hire a freelancer through a site like Upwork. SEO freelancers might not charge as much as an agency. However, understand that if you go with a freelancer, they might not have the resources you’ll get with an agency.

SEO freelancers can work for law firms that don’t have very big or complex websites. If you have a small firm just getting into this market, your website’s simplicity might make hiring a single freelancer okay. They can tinker with your site and optimize it using simple SEO fundamentals.

If you have a larger site with a lot more elements, you’ll probably want a whole team working on it. That’s when you might go with an SEO agency instead.

You have one more option. You can hire someone full-time to do SEO for you. That person might work on your website every day to continue making it better for your prospective clients. If you make this move, you’ll need to offer your SEO specialist a competitive salary and perks to lure them into working for you full-time.

SEO is Crucial

Lawyers who do family or divorce law and don’t bother with SEO miss out on a lot of potential clients. Maybe you don’t know much about it and you rely instead on proven methods like TV commercials and radio spots. If so, you should understand that you’re probably missing out on a lot of potential clients who will go to your competitors.

Many people use search engines like Google to look for lawyers when they need one. They will use keyword combinations having to do with their locale and the service they need. You want your site to show up in the Google results when those searches occur.

When you hire someone to do some SEO for you, they can use the latest tools to get your website to rank. They can use strategies like link building by including both inbound and outbound links on your site. They can study competitor websites to see what makes them successful.

They can work on off-site SEO for you. They can focus on local SEO to make sure you’re a presence in your local market. They can even modify your site and then see how people react to those changes. If they respond well, they can keep them. If not, they’ll change them back.

If you can learn to use SEO for your site, you should see a lot more engagement and many more conversions. You can start dominating your local niche if you focus on this strategy and don’t neglect it.

SEO can intimidate you if you don’t know much about it, but that’s why you can hire someone who does this for a living. Once they have them in the fold, they can get to work making your law firm more visible.