If you are trying to run a successful business, your visual presence is your most important marketing tool. How your physical place of business appears to potential customers will determine whether you are able to generate the level of sales you want. That is why business signage remains the most important brand marker today.
An attractive and well-designed business sign will allow you to make a statement about what your brand has to offer and attract the attention of your target audience, encouraging greater footfall. But how much do business signs cost? Read on to find out.
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1. How Much Do Business Signs Cost?
First, it is worth answering the crucial question: how much is a business sign? The answer, as you might have guessed, depends on a number of factors. The raw average cost of designing and buying a business sign in America today is around $438.
However, this average range varies from $165 up to $710. Plastic and wooden business signs cost between $15 and $25 per square foot to produce, while more expensive materials such as steel will cost around $25 to $35 per square foot to produce.
If you are currently setting up your brick-and-mortar place of business and are just looking to get a ballpark figure for how much you should set aside for signage, these are the current average prices of signs for businesses in 2021.
2. Factors That Affect the Cost of Business Signs
Of course, the price you will actually pay for your business sign will vary widely depending on a wide range of factors. In order to understand what you should be paying for outdoor business signs, take into account the following:
The Size of the Sign
This is the most obvious factor affecting business sign prices. A larger sign will require more materials to produce, more labor hours to design, and more resources to safely install. It will also cost more to deliver. Smaller signs are always cheaper, but they might not have the impact you want.
The Material of the Sign
The material that the sign is made out of will have a significant impact on the overall price you will pay. As mentioned, materials such as wood and plastic are among the cheapest materials for signage, but these also have the risk of looking cheap or not being very durable. Steel and aluminum signs are more expensive but will last longer and give an impression of high quality.
The Location of the Sign Producer
Where the creator of your sign is located has a huge impact on the price you will pay. For example, if you are looking for exterior business signs in Los Angeles, choosing an experienced and well-known local sign creator will save you huge amounts of money. Delivery will be much cheaper and the designer will be able to ensure the sign is suited for your place of business.
Installation Challenges
Signs that are more challenging to install will always cost you more. This is simply because installation requires more work and expertise to do right. If your business sign is going on top of a skyscraper or squeezed into a very tight spot, then you will always be charged more.
Be a Better Entrepreneur in 2021
Knowing what business signs cost is just one essential piece of information that can help make you a better entrepreneur in 2021 and beyond. For more essential tips, hacks, and advice on building a better business, make sure to consult our expertly-curated Business pages for all of the info that you need.
