Ladi Osadebe is a prominent figure in the world of event planning and management, known for her innate ability to blend business acumen with a deep-seated passion for creating unforgettable experiences. She is the CEO and driving force behind Red Bubbles Events, and she has harnessed her background in estate management and her extensive experience with renowned construction and facility management firms in Nigeria to carve a niche in the event industry.
Ladi has steered her company to become a major contender in the event industry, showcasing an exceptional ability to recognize and seize international business opportunities. Her educational and experiential background includes leadership training from the ChinaEurope International Business School and the Goldman Sach scholarship program, and she’s had hands-on management of diverse ventures ranging from event planning to facility management and the food industry. Ladi offers an invaluable perspective on global entrepreneurship. Her success in harnessing global trends, adapting to changing market dynamics, and creating sustainable business models makes her an authoritative voice on the connection between entrepreneurship and the global market.
Interviewer: Ladi, it’s an absolute pleasure to have you here today. Given the impressive trajectory of Red Bubbles Events, can you walk us through your initial inspiration and vision when starting the company?
Ladi Osadebe: Thank you for the warm welcome. When I founded Red Bubbles Events in 2011, I saw a niche in the Nigerian market for curated, personalized events that spoke to individual tastes and business brands. My experience in Estate Management honed my attention to detail and understanding of space, but it was my genuine passion for Event Planning that really drove me. I envisioned Red Bubbles Events as a bridge between unique visions and tangible, unforgettable experiences.
Interviewer: In today’s competitive business environment, how has Red Bubbles Events managed to distinguish itself and maintain a reputation for excellence?
Ladi: I believe our commitment to understanding our clients’ objectives deeply is what sets us apart. Each event is more than just an assignment; it’s an opportunity to create lasting memories. We don’t just organize events; we curate experiences. By integrating innovative and cost-effective solutions without compromising on results, we ensure that each event is both unique and memorable. Over the years, our experience has grown, but our core values of professionalism, integrity, creativity, and quality service remain unwavering.
Interviewer: Globalization offers vast opportunities, but also challenges. How do you envision leveraging global opportunities, particularly with Red Bubbles Events?
Ladi: Globalization has indeed made the world a smaller place, opening doors to cross-border collaborations and partnerships. For Red Bubbles Events, this means two things: first, tapping into global best practices, innovative event technologies, and international trends; and second, extending our signature event experiences to a global clientele. We’re actively exploring partnerships with global event management firms, aiming to bring a blend of international flair and local insights. Our aspiration is to root Red Bubbles Events in Africa but extend its branches worldwide, beginning with Europe and America.
Interviewer: With a decade in the business and leading Red Bubbles Events through various market changes, what challenges have you faced, and how did you overcome them?
Ladi: Every business faces its set of challenges, and ours was no exception. Early on, establishing credibility and building a portfolio in a market dominated by established players was a hurdle. However, by consistently delivering quality and exceeding client expectations, we turned challenges into opportunities. The recent pandemic was another significant challenge. With events and gatherings restricted, we had to innovate. That’s how we conceptualized our mobile entertainment during lockdown – a customised fun truck that offered live entertainment, ensuring spirits remained high even in restrictive times.
Interviewer: With such an impressive portfolio, including organizing events for companies like Total E&P and Baker Hughes, how do you maintain the balance between corporate events and more personal occasions like family fun days?
Ladi: Balance is indeed crucial. Corporate events require meticulous planning, attention to brand values, and understanding of business objectives. On the other hand, personal events like family fun days or children’s events are all about creating joyous memories. At Red Bubbles Events, our strength lies in our dedicated team that specializes in diverse event genres. This specialization ensures that each event, whether corporate or personal, gets the attention and expertise it deserves.
Interviewer: Given your extensive experience and having seen the evolution of the event industry, where do you see the future of event management and hospitality heading?
Ladi: The future is digital. Virtual and hybrid events are becoming the norm, and this trend is here to stay. Technologies like Augmented Reality (AR) and Virtual Reality (VR) will redefine event experiences. However, the essence of event management will remain unchanged – creating memorable experiences. The challenge and opportunity lie in integrating technology without losing the personal touch.
Interviewer: Before we wrap up, any words of wisdom for budding entrepreneurs looking to make a mark in the event management space?
Ladi: Entrepreneurship is a journey filled with ups and downs. In the world of event management, staying updated with global trends, being adaptable, and consistently delivering quality are crucial. But most importantly, remember that each event is someone’s precious memory or a brand’s image. Treat it with the care, creativity, and professionalism it deserves.
Interviewer: Ladi, it’s been enlightening hearing about your journey with Red Bubbles Events and the broader event management landscape. Thank you for sharing your insights.
Ladi: It’s been a pleasure. Thank you for having me.
Since its inception in 2011, Red Bubbles Events has risen to become a significant player in the event landscape. Specializing in corporate, private, and children’s events, the company prides itself on its innovative, cost-effective solutions and its commitment to excellence, consistently turning unique visions into tangible memories for both individual and corporate clients.
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