How Elevate Marketing Solutions Is Revolutionizing Digital Marketing for Chiropractors

The digital marketing field has experienced massive growth thanks to the increasingly online nature of our society. No sector has gone untouched by the influence of digital marketing, including businesses once marketed using more traditional means. 

Elevate Marketing Solutions, founded by Gill Valerio, strives to provide chiropractic practices with the digital marketing tools and strategies they need for their businesses to boom.

From owning fitness centers to becoming a leading digital marketer

Gill Valerio and his wife Erin got their start in the health and wellness industry in 2015, when they started their own health and wellness franchise fitness centers, allowing them to pursue their passions for wellness and holistic living as part of their career. However, making these fitness centers into a profitable venture was an even more challenging task than they expected, causing them to run into a financial burden with their third location. Looking for a way to boost their revenue, the Valerios turned to digital marketing.

After partnering with several digital marketing agencies that weren’t a good fit for them or their business, the Valerios decided to take on digital marketing duties themselves, allowing them to create their own successful system and scale their fitness centers. When a friend, who ran a chiropractic practice, asked them for marketing help for his own struggling business, they decided to apply the same system to his practice. The practice’s revenue nearly quadrupled in nine months, which led to the creation of Elevate Marketing Solutions.

Helping clients and the community

For Gill, helping chiropractors with their digital marketing needs also allows him to fulfill his passion for helping people pursue holistic health and wellness. “I believe wholeheartedly in what chiropractors do, but there are many people who don’t know how chiropractors can help them in their wellness journey,” he says. “Shortly after I opened my first fitness center, I suffered a back injury. Three different doctors told me I needed surgery. I ended up connecting with the chiropractor’s office next to my fitness center, and I was better after about 18 months without surgery. Many people suffering from injury or chronic pain think that medicine or surgery is their only option, but we want to show them that there is another way.”

However, Gill’s mission is twofold. In addition to helping people in the community connect with chiropractors to help them on their health and wellness journey, Elevate Marketing Solutions also empowers chiropractors to provide better service to patients by taking the marketing duties off their plate.

“Chiropractors are busy because they spend much of their time working with patients hands-on,” says Gill. “They often don’t have the time or resources to do marketing on their own or hire an in-house marketing team. Partnering with a marketing agency allows chiropractors to dedicate their time to what matters most: helping patients. It is important that chiropractors find someone who understands and is passionate about their business, but also understands marketing and can do it at a high level.”

Growing practices through digital channels

The team at Elevate Marketing Solutions uses some of the largest digital channels in the world — including Facebook, Instagram, and Google — to help generate new patient leads. The company offers a wide variety of digital marketing services, including social media advertising, PPC campaigns, YouTube advertising, lead nurturing, SEO, and even web development. These services can all help a practice reach its full potential and find more patients.

As is the case with any business, no two chiropractic practices are the same, so any digital marketing strategy must consider the unique needs of the business. “Some chiropractors strictly do adjustment-based treatment for their patients, while others perform decompression, neuropathy treatment, and a slew of other services,” says Gill. “As a marketing partner, our job is to understand our client’s business and work closely with them to implement the marketing strategy.”

For the team at Elevate Marketing Solutions, there is one key to a successful marketing strategy: the message. “Our goal is to connect the message of the local office and the audience in the community in a way that gets them intrigued and interested,” says Gill. “This gives our clients the opportunity to connect with people in the community who are looking for chiropractic services or may be willing to inquire into them if they are experiencing pain.”

Gill is so confident in their tried-and-true method that they back it with a return-on-investment guarantee. Elevate Marketing Solutions works to help chiropractic practices fill their calendars with qualified patients who need chiropractic care, and are often willing to pay premium prices for it. Under the guidance of the company, several chiropractic practices have been able to maximize their revenue, and Gill’s team is always looking for new clients to help reach their full potential.