No website is an island and it does not matter how terrible its content is if people are not getting it. Search engines play a big role in that equation, but therefore link to other reputable websites in your niche. What’s more, search engines use this type of link to determine your ranking. Without them, your site probably won’t go very far in search engine result pages (SERPs).
Link building is difficult no matter which platform you are using. It serves to convince people to link to your website, but the rewards are worth it. In this article, we will talk about why link building is so important and the right and wrong ways to do it.
Let’s start building!
What is link building (and why is it important)
Link building is the process of adding links from your website to other sites within their content. If you follow our blog, you will see that most of our articles are dotted with links to other pages. These are called “backlinks” and they can help linked websites to rank higher under the right circumstances,.
One of the ways search engines determine which websites are “best” is by weighing your backlinks. If there is an article with a lot of backlinks, people will likely consider it a great reference piece. New material, on the other hand, probably does not have backlinks pointing to it. This means that you are less likely to appear in the top results of a search page.
There are many more considerations in determining your website ranking. However, backlinks are one of the most important elements you need to work on. The problem is that it can take time to obtain high-quality backlinks, causing many to try to tamper with the system using “black hat” methods. Let’s talk about some ways to avoid getting into link building.
What not to do when working on link building
When it comes to search engine optimization (SEO), there are no shortcuts to get good results. The same goes for link building, which plays a big role for SEO.
If you do research on getting backlinks on your website, you will find many articles, which recommend half-time plans. Let’s talk about some of the most common and why we don’t recommend using them:
Add links to your website via the comments section. In most cases, if you link to your site through a comment on another blog, it may look like spam. The only situation where this is acceptable is if you link to the content when it is completely relevant to the discussion.
Linking to your pages through forums. The same principle applies here with comment sections. This is a quick way to get backlinks to your website, but they will not be of high quality.
Submitting your website to the directory. In the past, people used to find interesting sites using the directories that compiled them. These days, directories have lost almost all relevance to search engines, so this approach is outdated.
Paying people to add links to their websites. In some cases, this approach may work if the sites in question are legitimate, have high traffic, and link organically. However, paying for backlinks is usually a bad idea, as these types of sites often send spam links in an attempt to get more money.
If someone tells you that they have a surefire way to get the coveted backlinks quickly, they are probably lying. When it comes to link building, it is best to consider the game long term and be patient, which brings us to the next part.
Tips to get the best possible backlinks on your website
To be honest, neither of these approaches will probably help you link quickly. In any case, it will take a little trial and error until you correct your approach to create a decent set of backlinks. What we hope to do is help you move faster by learning from our experience. Lets do it!
- Create high quality content that attracts attention
This seems obvious, but the best approach to link building is to focus first on content and then marketing. To use an example, imagine that you wanted to write a tutorial about the approach to search engine optimization (SEO) for Bing.
Once you know which formats to deal with, you need to give them the depth needed to create a piece that others will want to link to. Our approach usually involves “Skyscraper” technology. If there is a topic we want to deal with, but someone else is ahead of us, we focus on creating a more detailed article than them. This helps provide you with value, while maximizing our chances of getting backlinks.
If you can create posts that add a lot of value and offer fun, backlinks will follow organically. However, you can always be active and access other websites in your niche to suggest linking to your content. In those cases, it is specific to what content and where you want to link them. Also, it is always a good idea how you can benefit them. Here’s an example:
- Find guest posting opportunities on reputable websites
Apart from creating great content for your own blog, the second best way to get backlinks is to look for guest posting opportunities. Most blogs will not give you the opportunity to add a link to your own website within the articles you submit, so more guest posts are the same for more opportunities.
More importantly, you can control the blogs you contact. This means that you can target big hits in your niche, get quality backlinks in exchange for your work, and look like an expert in the field when that happens. This is a win proposition overall. However, you should try as much in guest posts as you do in your content. If people find that your content is not attracting visitors, then the opportunities will end.
To get started, you need to look for blogs in your niche that accept guest presentations. Your best bet is to use search engines and try to get some of your niche keywords to be “guest posts”, “submission guidelines”, “a contributor” and the like. This may allow you to create a list of sites that you can target.
The more popular your site is, the easier it is to get high quality backlinks. However, you need to start working on link building early, especially if you want your website to succeed in the first place. Without links to other reputable sites, search engines may think that your content does not deserve high rankings. This can result in a lot of potential traffic being exited.