Technology has wormed its way into the tiniest cracks of our life. Information has never been as easily accessible as it is now, and this has transformed business-customer relations forever. Gone are the days when roadside hoardings and word-of-mouth meant everything to a company. Now, if someone wants to know what an organization does, they try a quick Google search. If you still find it challenging to optimize your GMB listing after reading this post and applying the tactics, you can always hire Web 2.0 Ranker for help. Read more about their services.
A company that has any hope of building itself to an impressive scale has no choice but to establish a formidable online presence—one that provides the comprehensive information the reader needs in a single click. How do you do that? Use tools like Google My Business, which are programmed to help users find everything they want to know about a company. GMB functions as an online database where companies can enlist if they want to be found. The marketing wing has a new task at hand, to leverage GMB to its fullest for more visibility.
Google My Business (GMB)
Although GMB is free, you need ‘SEO Expert,’ a chargeable tool to manage your position in its listing. A GMB listing is essentially the front page of your company’s diary; it includes all cursory details that a user needs to know, your name, what you do, and contact details if they decide to reach out.
The key ingredient is crisp, concise information; one glance should be enough to know what services you offer. Your GMB page acts as an interface between you and your prospective customers. It should supply them with addresses, reviews, photos, and descriptions of your company. Consider it as your organization’s public CV, open for anyone to judge.
Nervous about what millions of strangers might think of your company? Here’s a quick guide on how to make your GMB listing the best it can be.
Guide to Optimizing GMB Listing
Luckily, there’s a strategy to optimize your GMB performance. Follow these steps and multiply your chances of showing up at the top of the listing as quickly as possible.
Enter Complete and Accurate Data
Probably an obvious stepping stone, but if you get complacent now, you’ll have a hard time rising to the bigger challenges. When a customer searches for a specific product or service, a list of nearby businesses and companies show up, offering the service he needs. To earn a rank in this listing, you must enter every piece of relevant information. Leave nothing to the imagination.
Keywords, keywords, keywords! They’re indispensable in propping you on any internet platform; GMB listing is no exception. They go in the ‘description’ section of your page. Fill it with enough thought and conviction, and it’ll become that much more effortless to be found in a search.
Managing Operating Hours
Business hours tell a user when it’s okay to contact you. Mention when you will be on your phone or available to text. In the same vein, let them know when you’re on leave or have days off. Keeping this section updated tells the user explicitly that you’re straightforward about customer communication.
Ever felt queasy about receiving a friend request from someone without a profile picture? It’s an important part of your GMB listing; if you have pictures, you make it clear to the user what exactly you have to offer and demonstrate transparency to create trust between you. Limit yourself to five photos per product, a mix of photos of your product and your workspace. Research has proven that a potential business relationship is more likely to germinate out of a profile that contains pictures much like a potential friendship.
Responding To Reviews
Customers decide the success of your business. Don’t turn tone-deaf once you’ve made a deal with them. Taking criticism positively maintains your image as an organization that isn’t afraid of critique. If you approach a negative comment from a place of curiosity and learning, you can build on the suggestions you receive and start generating positive reviews. With a growing number of positive feedback online, Google won’t have any problems pushing you to the top.
Turn On Messages
This one might feel a little personal, but we recommend turning on messages in the app. It lets customers directly message you and pitch their queries, comments, and complaints without an intermediary. Their convenience comes first. Studies show that a majority of customers prefer a quick conversation on text rather than a phone call. If you stay attentive to their messages and respond as promptly as you can, you’ll generate buzz as a reliable and responsive company and be much more likely to rise up the ladder.
Add A Unique Logo
Your logo is the face of your company; it’s the picture you want the mind to create when your name is uttered in public. In your GMB listing and standard business practice, securing a solid logo for yourself is indispensable. Your logo should stand for who you are; it should exude quirk, uniqueness, and attractiveness to generate maximum visibility for your company. Your GMB listing gives you a host of options to customize yourself visually; you get to choose your logo, create a header photo, upload a series of pictures and even include a small video demonstration. It’s no surprise that companies with attractive logos and striking visual characters get more visibility on GMB than ones that haven’t worked on their visuals. Appeal to the eye, and they’ll take action faster.
These hacks are sure to set you on the path to the top of your GMB listing. However, if you still find that you’re not able to rise, you can always hire the services of a company to do so. Several companies specialize in managing the GMB and SEO statuses of other companies.