Business events are the best time to increase brand awareness and recognition. It’s also an excellent opportunity to establish goodwill with many potential customers. You can engage, make connections, entertain your target customers, and build personal interactions that would establish brand loyalty and introduce your brand in the most intimate way.
The immersive way of educating target customers about your brand will have a lasting effect, and the presence of visual cues everywhere will boost your brand recall.
Custom print t-shirt will also give you the chance to reach more people without having to pay someone to promote your brand. It’s a way to show what your brand stands for. Here’s how a custom printed T-shirt can give a boost to your business event.
A Great Branding Opportunity
Branding is not just retaining an image in a customer’s mind, but more importantly, adding meaning to that image in a positive light. A custom shirt with a fascinating and captivating message will be an intriguing way to capture someone’s attention.
Presenting your product in an appealing way will engage your customer’s imagination and compel them to buy. An impactful image on a shirt will tickle one’s imagination, and a snappy tagline will further boost its appeal.
Quick Tip: Create a tagline or a hashtag for your business that will create a lasting impression and, when printed on a shirt, will translate to interest in your brand.
Reward Loyal Customers
Your most loyal customers would appreciate a token from your company for their continued patronage. Any consumer would love to be gifted even the tiniest thing. Giving custom corporate gifts to your most loyal customers will make them feel valued and appreciated.
Rewarding loyal customers with well-curated gifts like a custom shirt may forge an emotional connection between you and your customers. Having this connection will create a better relationship and encourage repeat purchases.
Quick Trivia: A study shows that putting a value on loyal customers creates more profit for any company than attracting new customers for the reason that there’s a 50% greater chance for existing customers to purchase new products than new customers.
Increase Product Recognition
A slew of people wearing custom printed shirts with the logo of your brand and a product printed on them at an event will create a wave of recall in the minds of attendees who could be potential customers.
According to a study, when presented with a relevant image, a consumer will retain 65% of the information even three days later. This could translate to repeat purchases because of the brand recall.
Quick Trivia: Consumers retain 80% of the visuals they see, and they create an emotional bond with a product when they know what it looks like. This behavior dictates how consumers purchase products.
A Great Conversation Starter
A witty and amusing catchphrase printed on a shirt will be a great conversation starter at an event. You never know how many people will be drawn to you and start a conversation with you because of it.
Wear a custom graphic tee at a product launch and see how interest in and engagement with the new product will soar. Who knows, that interest could even transcend online when people share posts of the event with images of the shirt on their social media feed.
Quick Trivia: New York City had a bad image in the 1970s, so the city hired designer Milton Glaser to create a new emblem to help encourage tourism. The ‘I (Heart) New York’ logo is one of the most recognizable and copied shirt designs in history.
Increase Product Visibility
Wearing your product on your shirt will significantly increase product visibility and interest in your target market by giving it a more personal approach. You may also have the product description and details on the shirt, so when worn by people, they will refer to the infographic to answer their questions.
It’s not like a billboard that stands still. A custom t-shirt can go as far as the person wearing it can see, even in places where your marketing campaigns don’t usually go. T-shirts will also be worn again and again. That means that once you send the tee to someone, it will be seen by a lot of people for months or even years.
Quick Tip: You could give out your custom t-shirts at a marathon and see how proud people are to show off your brand as they walk around with them.
Establish Goodwill With Potential Customers
Your way of positively introducing your brand through the gift of a custom printed shirt creates an optimistic impression and an enduring identification of your brand to potential customers. These would-be customers will recognize your effort and appreciate your gesture, which can translate into sales and long-term business relationships.
Customer goodwill is an unquantifiable indicator that’s difficult to measure. It’s a significant part of customer service that pulls a customer back to your fold when your brand goes through rough waters.
Quick Tip: It can also serve as a protection against customers’ wrath, in case a business mistake is committed. In short, it’s like a safety net that will catch you during difficult times.
Attract Huge Followers
Custom printed shirts with your social media handles printed on them could amass huge followers. Walking around in a well-designed graphic tee at a corporate event will generate interest and compel people to check you out or even follow your social accounts.
Even more so, when worn by chosen social media influencers, a custom shirt will attract people to an event. The throng of followers these influencers could gather can translate into engagement and sales for your products. And the noise that they’ll create on social media is beneficial to the growth of your brand online.
Many social media influencers wear the brands in their videos posted on their channels as a collaboration, and this has been proven to gain traction for any company, especially if they have millions of followers. This has boosted the popularity of user-generated content marketing and increased the trustworthiness and credibility of a product.
Quick Tip: If the print on the shirt has a CTA, or call-to-action that would encourage people to ‘follow’, ‘like’, or ‘subscribe’.
Create Awareness On Social Responsibility
Wearing a custom-printed shirt at a sponsored charitable event will make your corporate social responsibility known to the public. It’s not to brag, but to inspire others to follow suit. It could be a tree-planting activity or a feed-the-homeless program where any of your participating staff could wear a shirt for the occasion.
Positive brand association is an effective marketing strategy that will ensure company traits are rooted in consumers’ minds.
Quick Trivia: One study suggests that 50% of consumers will stop patronizing a brand if they hear it’s associated with something negative. And more importantly, 89% of shoppers stay loyal to the brand that shares their values.
It Will Be A Walking Advertisement
A custom printed shirt with excellent quality is a keeper. It’s a walking advertisement with minimal cost but great returns. Your brand and product could travel places and be introduced to people far and wide. Product placement is expensive advertising in traditional and new media, but with custom shirts, it’s free!
Imagine your brand can be positioned in busy airports, inside the university, in a crowded mall, and even at a tropical destination. Anywhere a user goes is an opportunity for your brand to be known.
Prizes For Giveaways
Hosting an online giveaway will increase your engagement and create buzz for your brand. A custom printed shirt is an enticing item to lure followers and non-followers to like, share, and tag others, thereby increasing your reach and pumping up your impressions online.
Quick Tip: A t-shirt design contest might be a good idea if your business is just getting started or you want to change your logo or phone number. By having a contest for the best design and then putting the winner on your website, Facebook, Instagram, and so on, customers will be more likely to participate and wear the items they made.
Celebrate Your Brand
Having your employees wear a custom-printed shirt at an important corporate event like a roadshow or a trade fair will create focus on your brand. Cohesiveness in a team is a great trait and speaks of extraordinary chemistry and camaraderie. Any positive element attached to a product or brand elevates its status in a market of many identical products.
Increase Your Mailing List
Custom printed shirts with your email address and landing page may invite people to sign up to your mailing list, which is a huge step in increasing potential leads for your business. These leads may be warm or cold, but they’re definitely a sales opportunity.
Globally, in 2020 alone, USD 3.64 billion in sales were generated by custom printed shirts, and the numbers are forecasted to continue to climb in the coming years, which just means that interest in wearing t-shirts is not waning anytime soon. It’s still the preferred clothing item for many worldwide.
T-shirts are comfortable, adaptable, and fashion-forward, you just need to pair them with nice pants or shoes and you’re good to go. But as a marketing tool, you can never go wrong with custom printed t-shirts.