How Custom Ribbon Printing Can Enhance Your Brand’s Reputation

For retail stores selling fine products like chocolates, jewellery or a bottle of wine, having custom ribbon printing featuring your brand name and logo is a great way to stand out from your competitors. These vibrant decorations allow you to complement a range of products with a timeless, personalised final touch that ensures you can make just about anything appear incredibly elegant.

There are numerous reasons why custom ribbon printing can grow your brand’s reputation. These simple details will highlight the inherent value of an item and ensure it feels more like a thoughtful gift intended for someone special.

As 70% of marketers believe that custom packaging strongly impacts customers, going the extra mile for consumers will prove highly influential in your company’s long-term success. Read on to find out more about the benefits of custom ribbon printing.

Make Customers Feel Super Special 

Don’t underestimate the importance of visual merchandising when it comes to surpassing your competition in the marketplace. Although the addition of colourful, silky ribbons to your packaging might seem subtle, research has shown that 50% of customers will share images on social media if their purchase looks more like a gift.

This means custom ribbon printing offers incredible potential to grow your customer base and convert new people into loyal followers. As your products spread across Facebook, Instagram and Pinterest, you can attract more customers than ever before. Join thousands of other companies by using custom ribbons to capture the attention of your audience.

Enhance the Beauty of Your Products

The way you present ribbons and bows on your brand’s products will naturally depend on the kinds of products you sell. But it’s essential to remain aware of the latest trends to ensure your custom ribbons are used to create the most striking, modern packaging possible. With your selection of fabric stock, typeface and colours needing to work in unison, hitting the mark with your design is essential to success.

If you’re planning to produce luxurious custom-made ribbons featuring your company’s branding, keep in mind how satin or grosgrain ribbon stock will alter the feel of your final product. When used effectively in combination with refined gold or silver stamping, your brand has the power to effortlessly showcase its distinctive personality.

Ensure Customers Remember Your Brand

At the end of the day, custom ribbon printing is also hugely influential when it comes to getting customers to remember your business. By providing consumers with a memorable gift that’s unlike anything your competition offers, your brand has a fantastic chance to establish the kind of trust and loyalty that turns people into repeat customers.

By designing custom ribbons that gracefully adorn already beautiful products, your brand will benefit from an engaging retail experience that sees customers gently untie your ribbons to reveal their gift. Customers will view this sense of theatre as highlighting the importance of the product inside, while also showing how much your brand cares about their overall satisfaction.