The recent pandemic has made a significant impact on businesses worldwide. For small businesses, the uncertainties of how things will play out have caused them to struggle in adapting. Businesses have been making noticeable changes in their digital strategy with SEO programs in order to stay relevant. Massive changes are being seen in metrics such as search rankings, online reviews, and website traffic. Here’s how the COVID-19 virus has changed the SEO industry.
Shifts in Consumers Search Behavior
The vast majority of experiences online begin with a search engine. Lockdowns from the COVID-19 virus have forced many consumers to be stuck at home for weeks on end. This changed what consumers searched for while browsing the Internet. More consumers lately have searched for home entertainment and exercise options as well as tools and resources to help them work from home. Search terms that have seen a significant decrease in use involve travel destinations and accommodations.
Staying on top of these changing search trends is critical. To achieve better results for your business in boosting traffic and gaining visibility, use SEO programs to explore search trends within your industry. Research surging keywords and develop content to optimize your position with search engines. Analyze your competitors on their performance with these keywords and look for specific terms where they may outrank you.
Google My Business Changes
During the lockdown, Google My Business decided to suspend consumer reviews of businesses. This is significant because this is a central hub for businesses to manage their online performance. The thought behind the idea to suspend reviews was to prevent damage from negative reviews during this unstable period. However, it’s made it difficult for consumers seeking online reviews of businesses. You can combat this by finding ways to make the latest reviews you have more visible to consumers searching for information about your business.
Search Algorithm Changes
A few years ago, the major search engines got together and built the schema.org framework. Understanding how to utilize this framework is crucial to success in the online visibility of your business. Only 7% of websites around the world have implemented the schema markup, most of these being e-commerce sites. Schema allows businesses to create profiles within the search engines so that consumers can get all the basic information in a glance. Implementing schema can boost your search footprint with all the major search engines.
To implement schema, you can use SEO programs installed on your website to supply basic business information. If you have an e-commerce site, you can use plugins to highlight products, reviews, and pricing. Make sure to update your Google My Business information as well. Search engines are also highlighting news and information regarding the COVID-19 virus. By incorporating relevant content on your website related to the pandemic, you can also boost your rankings in the search engine algorithms.
Website audits during these changing digital times remain crucial, as well. Without a thorough audit of your entire digital presence, you won’t be able to ensure success for your clients and your entire business.
While times may be uncertain right now, your business can develop a solid digital strategy to adjust SEO changes resulting from the pandemic. You can boost your search engine success by staying informed, being flexible, and using the right tools like SEO programs. By making the most of the situation and caring for your targeted customers, you’ll be able to weather these challenging times and achieve long term success.