Category merchandising is an important part of increasing sales and profits. It helps retailers increase the number of products that they sell, while reducing the amount of space that is taken up by non-profitable items. In addition, it can help them create more revenue by making cross-merchandising easier to do. These techniques can be especially useful when they are applied to the categories that have the highest profit potential.
Create sorting rules
The Visual Merchandiser tool allows merchants to rearrange their products. It also allows them to customize the way they display products, and to align their product lineup with promotional cycles. For more information, please visit the Merchandising section of the website.
A category merchandising rule is a conditional expression that triggers when a user’s search query matches the condition. The merchandising rule can take effect immediately or it can be scheduled to take effect later.
Category Merchandising includes pre-configured rules, but you can create your own. You can either use the Manual Editor, which offers more capabilities, or you can configure rules with filters and an API.
Once you’ve created a rule, it can be added to the category page or index. When it is time for the rule to take effect, you can select it and click “Select rule”.
In the Visual Editor, you’ll be able to see your current rule and make any changes. After you’ve made changes, you’ll be prompted to save your changes.
Create cross-merchandising
If you are a retailer carrying a variety of products, cross-merchandising may be right for you. Cross merchandising can improve customer satisfaction and increase sales. In addition, it can help customers learn more about your products and remind them of the products they need.
To carry out a cross-merchandising plan, you can use a number of strategies. Some retailers group items together by occasion, such as home decor or food. By displaying items by theme, you will be able to attract customers and provide solutions to their needs.
You can also group products by category. For example, if you are a clothing boutique, you can place a mannequin next to a rack of individual garments. Or, if you are a pharmacy, you might display body soap on one side of the aisle.
Cross-merchandising can help you promote a wide range of products, especially when they are complementary. Using this strategy, you can sell products that offer a high margin and excite customers.
Increase profits
Category merchandising is a method of marketing that helps retailers increase sales. This strategy involves stocking the right types of products at the right place. However, you must have the right mix of merchandise to maximize your margins.
Merchandising can also be used to improve customer retention. The more effective your merchandising is, the better your overall performance. For example, if you sell a lot of one product, you may want to stock a lot of related items.
It’s also important to create a unified shopping experience. This can help shoppers find the right items and reduce bounce rate.
In terms of merchandising, you should use your creativity to find the best ways to display your products. For example, you can place your high-margin products in high traffic areas. You might also want to add accessories that complement your merchandise.
For instance, you can use a gold shelf to display your high-end, best-selling items. A gold shelf also builds loyalty among consumers.
Share critical information with suppliers
It is important for suppliers to be involved in every aspect of category management. This is to ensure that they do not lose out on sales. They can also improve their ability to respond to demand changes. Suppliers must also adhere to local laws and standards. The best price guarantee is a good way to protect their reputation with retailers.
Retailers must have a way to easily share critical information with suppliers. This data includes forecasts, production plans, and merchandising. If this information is not shared, it can create inaccurate decisions on inventory levels, production, and promotion. Getting involved in these processes can also strengthen the retailer-supplier relationship.
Collaborative planning portals offer the ability to automatically share critical information with stakeholders. Using a planning portal can reduce the time it takes to share and discuss critical data, and it allows stakeholders to make comments on the data. Besides facilitating discussions, a planning portal can also improve visibility and allow suppliers to adjust to changing challenges.
You can visit the Sortler.com and find out the details for the right choice
