Are you up for developing an application? If yes, you must make sure that your application does well for all defined use cases and acquire market validation.
People often have this misconception that application market validation should be carried out after complete production. However, it’s not so. There is a way to carry out your production process and validation simultaneously.
You can acquire beta users to sign up for your app before releasing it to a broader market; This would help you immensely with validation and find issues with current use cases. Besides this, you might also get insights into a scenario or case you hadn’t thought of before.
And finally, when you hit the app store with your first version of the application, you would be more assured of the application resonating perfectly with your target segment and get a better notion of how to promote and position it.
Approach the Right Users
You have to ensure that your Beta users are from a segment or group of your target audience; this allows you to get the most relevant feedback good in quality.
When you develop an application, you don’t merely want people to point out the bugs in your application; instead, you need feedback on the features that work best for them and the ones that don’t.
To detain people’s attention and get them occupied with your application, you have to offer them a supreme incentive. So think about it to reveal what’s in it for them.
Now, let’s look at the ways to acquire the right users to Beta test your application.
Using Email List
In case you don’t have an email list, you should start building one. You can make use of email search tools to find the email address of your target audience. It’s ideal for collecting the email addresses of the desired audience before hitting the production stage.
Once you build the list, keep your audience engaged with videos, newsletters, insights, etc., on a regular interval; This will ensure that you have a list of warmed-up potential customers.
From your email list, you should identify the most engaged group of people and segment them separately. People from this segment are more likely to turn into Beta testers for your application.
It is possible to personally meet and source the right people to Beta test your mobile app. In this way, it’s straightforward for you to receive first-hand feedback from the target audience. In addition, you could directly interact with the Beta users and observe them as they use the application.
In recent times, Facebook groups have gained immense demand. As a result, you can find Facebook groups for almost every interest area and subject matter you could think of.
You should become a part of relevant groups and actively start participating in the conversations. As an appreneur, you should come forward to help fellow members in your journey; This would help you engage with the audience.
Please do not take Beta testing for granted, as you can’t put yourself at the risk of discovering something wrong with your application after launching it.
The moment you have an idea of developing an app, I suggest you start building the audience list.