Many people are in pursuit of developing landing pages for their businesses and want to engage at a better note with their prospective clientele on Instagram but they don’t know-how. The initial push that you require is a solid Instagram bio because this is what you will be using as your Instagram bio link when redirecting people to your profile. It needs to be subtle, verifying, and above all convincing if you want to convert that prospective client into a buyer. There is no trouble if you don’t know how to develop an amazing Instagram bio, to get you started following are some of the things that you should be trying;
Choosing a username and profile photo
This is the first step in this whole crusade and it needs to be perfect. Suppose if you are in the clothing business and you want to target specific customers of the same niche then your profile username and photo should reflect that. Your username and profile is the first thing that people are going to notice long before approaching you as a merchant or brand from where they might a few clothes. Make sure that your work line is clearly depicted within your username and among your profile photo. This is the first step that you need to take which will help you to drive traffic to your page even if you have only limited photo and video content to make your visitors stay for long.
Redirecting traffic to your main website through Instagram
Your bio is the first thing that the customers are going to notice whenever they appear on your Instagram account which means you want to include only necessary details here and let go of any fluff. This is where your website link is going to reside and you also have to put it in the most elegant way there is. Instead of putting the full weblink, you must try to use a Google link shortener to trim that web link as much as possible, this way your bio will remain clean, concise, and appealing to the general public.
When a customer is lingering across your Instagram profile looking for more they will be compelled to click on the provided web link if they want to fully explore the products or services that you have to traffic. It means that you will be redirecting heavy traffic from Instagram to your website which is a solid win. You can do the same on your website which is to add a link for Instagram there and redirect web surfers to your Instagram page and vice versa.
Don’t forget to include a call to action
You might get successful compelling people on Instagram to check out your Instagram account or bio but what should they do after they have reached your account? This is where a call to action or CTA comes into play. A CTA is a line of text that compels the reader to take a specific action, it could be promoting your brand or products/services that you offer or asking them to check out a full-fetched page on your website. This is a call to action and it wouldn’t go amiss if the buyer has even the slightest desire from you or to check out what you have to offer.