How Can Real-Estate Businesses Boost With Virtual Tours?

The value of the Virtual Reality (VR) global market was $27.96 billion in 2021, and experts have predicted a soar to $252.16 billion by 2028. This statistical data, presented by the renowned Insight Partners, proves how various industries can significantly improve or enhance their businesses by leveraging 3D technology. This is especially true for real estate businesses. With a 3D virtual tour, a real estate business can make the construction, designing, viewing, and selling processes more convenient, fostering the desired growth and success.

Next, the key benefits of using a 3D virtual tour to boost your real estate business are mentioned for better understanding and proper guidance. So, keep reading to learn more!

Benefits of Using a 3D Virtual Tour for Real Estate Business

1. Immersive Tour Experience

For creating a comprehensive presentation of a property’s layout, a 3D virtual tour is a cost-effective and time-saving solution. The virtual tour provides an immersive walk-through experience that is more informative, engaging, and exciting than 2D images.

Buyers will be able to understand the layout better, allowing them to make quick buying decisions. According to reports, 79% to 95% of buyers are more likely to reach out to a real estate agent offering immersive virtual tours of property listings.

2. Increased Reach and Organic Traffic

As a real estate business, you know that not all interested buyers live in the vicinity or city of the property. Through an immersive 3D virtual tour, you can effectively reach potential buyers who are considering moving from another place due to work or other commitments. Besides going out-of-town buyers, you can effectively attract more customers as the virtual tour offers a 24/7 showcasing of the property. Thus, compared to traditional property showings, easy-to-use virtual tours can attract more potential buyers.

You can add the virtual tour to your website to boost traffic and brand awareness. Additionally, potential buyers can use the virtual tours to view the property at their own pace and time. This allows them to create a personal connection with the property, providing your business an easy way to gain instant engagement from potential buyers and facilitate quick and effective conversion to paying customers.

3. Cost-effective Home Staging

Home staging is integral to the real estate business and holds significant value for different parties, including real estate investors, realtors, and property managers. According to surveys, it costs around $2000 to $2400 on average to stage a property of 2000 square feet. This cost can be massive for a real estate business or agent.

3D virtual tours benefit real estate businesses as they allow for free stage listings for sale. Instead of buying or renting the required staging items, you can add virtual pieces to provide a detailed idea of the property’s layout.

With virtual home staging, you can even eliminate costly expenses related to remodeling, restyling, color changes, and furniture replacement, typically necessary to make the staging services more attractive and practical. Furthermore, you can showcase the property to buyers using virtual staging or tours even before the construction of the property commences.

4. Improved Customer Service

Your business can effectively reduce reliance on ocular visits and in-person meetings with the help of a 3D virtual tour. Thus providing more time for real estate agents to focus on high-probability or interested buyers. The virtual tour effectively sifts through casual buyers, saving your business valuable time, energy, and money. With effective processing and better time management, your business can provide more effective or attentive customer service, ensuring increased credibility and customer loyalty.

5. Competitive Edge

As 3D virtual tours are the latest addition to the real estate business, providing a real-life experience, they assist companies in standing out from the crowd. This groundbreaking technology can also help you to keep up with the dynamic and fast-paced real estate world, fostering a competitive edge. Thus, most real estate businesses now use virtual tours as a cost-effective marketing strategy to attract more potential buyers. It provides a faster selling process as well. The virtual tours make the property unique and more memorable, increasing the chances of converting potential buyers into paying customers. It has also been observed that virtual tours enable real estate agents to close the properties at a 9% higher price.

Conclusion

Now that you understand how a 3D virtual tour can boost your real estate business, it is time to find the right professional and software to create one for the property you have put on the market. With proper knowledge and guidance, leveraging virtual reality to enjoy its benefits becomes easy.