Big data is a term that came in the world of digital marketing a few years ago and has very important reasons to stay. It has a huge impact since it appears in the digital world including socially, digitally, logistically, and also in business aspects. It not only gives you a huge amount of audience insights data but also provides the SEO professionals information about markets that help them to understand their customers on an individual basis.
Looking at today’s world tech giants like Microsoft, Apple, WhatsApp, Facebook, Instagram, Google, etc. – a large part of their displayed information comes from the data they collect. They are continuously learning from their users about what data their users like the most and what new features should they add in the new products. All of this comes from Big data.
Getting Big Data is not just a process of analyzing it, if you look at the process it is a complete discovery procedure. Big Data generally consists of a huge amount of unstructured and unsorted data material, that needs to be analyzed, structured, insightful analyst, and CMOs to ask the questions and recognize the patterns, and predict the behavior of the data.
SEO is only a single part of digital marketing that required big data. The future of SEO is AI and towards the future, Big data is the first step we achieved.
Today we will discuss how to use Big data to inform SEO professionals in 2020 and how it is changing the world of SEO. So let’s start!
How to Use Big data in SEO
So here we are going to discuss the ways in which how we can use the Big data to implement an SEO strategy that could help us to better understand user intent.
Competitor analysis is one of the most important things in SEO and Big data helps us do this in a better way. With the help of Big data, we can deeply analyze our competitor. Instead of just assuming roughly that our competitor may do this or this niche industry is like this, we can use tools to see the real data of companies and see what they are doing. This can help us with what keywords we should target and what factors we have left that we have to do to improve the SEO efforts.
In the past few years, keyword density was very important. As search engines become mature, keyword density loses its importance but still targeting the right term is very important. The biggest benefit from the big data is that through it you can analyze thousands of queries that your customers are using. It helps you to capture your audience without much effort.
Perhaps the most successful and the biggest development of the 21st century is Machine Learning which is also known as Artificial Intelligence. Not only Big data programmed the machines but also teach them which means SEO marketers can get a full insight into the data from the tools that receive big data. If the changes occur suddenly, we don’t have to worry as the Big data will let us know and tells us the trend of which we can take advantage.
3 Ways Big data is changing SEO
1. Content is Becoming Data
Content is a very important part of SEO as it helps the users to learn more and buy products after reading reviews. Google is turning the content into data which helps Google to analyze it easily and to deliver the best and relevant results that the user wants. Due to Big data, search engines are becoming more structured which helped search engines to develop rich snippets, local search peaks, and other search results.
2. Deep Insight of SEO Through Big Data
As the search engines are collecting Big Data on a daily basis, and turning them into quantifiable data, the SEO professionals are feeling easy to find the insights of their user search from data. Due to Big data, now SEO professionals can easily analyze the keywords, on-page optimization, backlinks, and competitor and help them to rank their website easily.
3. Social Media Big Data
Social Media networks are collecting Big Data every day from every user and they are one of the major treasure troves of data insights. If we look at the user base of Facebook it is more than 1 billion users around the world, and Twitter has 500 million users.
Big Data companies annually collect 20 petabytes of data. Google is at top of the data collection as they have to maintain the searches for their users.
Ultimately, Big Data is changing the SEO as well as the World. It is making the search engines’ work easy to analyze the data and present data to their users in a structured form. Not only the search engines but also the SEO professionals and marketers find it easy to understand their audience and deliver them valuable content and products.