Artificial intelligence is the intelligence shown by machines. The invention of AI has made life easier for humans. Now, all the so-called tough tasks can be done within the click of a button. AI is being used in almost every sphere of life. Be it schools or universities where it is used to impart education or at homes and offices where it can be used to do the routine tasks. Nowadays, businesses are also making use of artificial intelligence to market their goods and services.
AI and digital marketing-
The arrival of anything new in the market is always an affair of uncertainty. Therefore, why the idea of the use of AI in promoting goods and services was making people dubious is very apparent.
But, once it was used, it’s benefits was very much evident to both the employers and the consumers. As a result, these days AI is widely being used more or less by all the well-known brands and companies.
Transformation of digital marketing by AI-
Improved user experience-
Consumer relationship management: With the use of AI in digital marketing, employers are experiencing a superior sense of consumer relationship management.
Artificial intelligence helps to recognize and analyze the consumer wants and needs to be based on their past purchases, search history, and items in the wish list. So, when customers are recommended products of their interest, it gives them a personalized sense of feeling. Thus, encouraging them to use the services more.
AR/VR: AR ( Augmented reality) helps the consumers to try the products virtually before purchasing it.
For example – Lenskart provides 3D trials to consumers. Here, you can choose the spectacles of your choice and try it. You can move your face and see how it looks from different sides. You can select the lenses which suit your face type and finally buy the ones which you like the most. Thus, reducing the chances of you regretting the decision of buying the product later.
Voice search technology: Searching with the help of voice has made the tasks much easier. Besides, it also provides quick results.
Virtual assistants like Google Home, Alexa, and Siri can provide you with verified rapid answers. These virtual assistants act like actual human assistants. All you need to do is to speak their name along with the task to be done and within a few moments, the desired task has been successfully completed.
AI digital marketing in business- Real time customer support-
Application of chatbots: The use of chatbots by businesses has many advantages. Chatbots are used to solve customer issues and grievances. They can provide solutions to many people at the same time instead of the one to one service which the humans offer.
Also, they can afford to provide 24-hour services which would not have been possible in the case of manual services. Therefore, making chatbots highly efficient.
One reason why chatbots are more advanced is that they can communicate in many languages. This is one of the most efficient features of SEO. Thus, offering localized customer services. Besides, they also provide quick resolution and responses.
Email marketing: Marketing through emails is one of the oldest forms of marketing. But, with AI entering email marketing, it has become more consumer-oriented.
AI email marketing aids the users by sending them emails that might be useful to them.
AI digital advertising: AI collects data from different social media platforms such as Instagram and Facebook. It analyses the information in hand and then shows relevant advertisements to the consumers. From these platforms basic information such as age, gender, and demographics of a user is extracted, then carefully examined, and finally, the products which might be useful to the user are shown.
Marketing content: By creating the best content which is useful to the user, businesses can experience tremendous growth in profits.
If the consumers are provided with the material which is applicable to them, then it is more likely that they end up buying the product or service. Therefore, motivating them to stay loyal to their brand.
It is very evident that artificial intelligence is revolutionizing digital marketing. Now, people can easily market their services to different groups of people. With the help of AI, consumer behavior can also be predicted. For people who are already customers, their purchases are reviewed and items are recommended based on their interest. Also, for people who are new customers, their basic information is examined, assumptions are made and therefore, options are shown which might be liked by them. So, ultimately it benefits both the business and consumers.
As we know, anything and everything has its own pros and cons. We are very much aware of the benefits which AI is offering. But we must ponder upon the cons as well. Machines are our future, but we should not forget that they are made by humans. If used with proper care, they can bear fruitful results but if used in excess they can also cause great destruction. Thus, artificial intelligence is a great boon for the world but the only thing which must be kept in mind is they need to be handled with proper care. Human intelligence has given birth to artificial intelligence and we must not let the latter exceed the former.
Machines have always been and should always be the servants, if they become masters then in no time it can result in global disruption.
But there is no need to fear until they are properly being controlled. Artificial intelligence has been invented to aid humans and make their life easier. It is and will always continue to serve the present and the generations to come. Till now, AI has been very useful in nearly every field.
AI in digital marketing has helped big brands such as Amazon and Spotify to reach top levels, therefore, setting new benchmarks for other companies and brands. It helps to seek the consumer needs based on their interest which would have been a little different and difficult in case of their absence.