There are many industries around the world which have been hit hard by the CoVid-19 pandemic and it will take the likes of the travel and tourism industry a long time to fully recover. In contrast there are some companies and sectors which have been able to thrive during this pandemic and one such example is the world of digital marketing. With more people at home and plugged into computers and smartphones than there usually is, ad agencies like TWO NIL have been doing a roaring trade. What these agencies have been forced to do however is change the way in which they handle some areas of the business, and the pitch has been one of the most important aspects which has had to change.
Out With The Old
Schmoozing a client over lunch, multiple meetings showcasing what can be done, handshakes backslaps and events have sadly become a thing of the past owing to the pandemic, which has meant that the strategy by which many an ad agency once relied upon to nail a pitch is now not possible, forcing all agencies back to the drawing board to come up with something new.
Meetings of course can still happen through a conferencing app such as Zoom, but even this has taken on a new sense of importance. The last thing that a prospective client wants to see is connection issues or poorly presented information because of the meeting format, yet getting all stakeholders in the same digital place at the same time may not always be easy. Ad agencies have had to go back and review how they conduct themselves online and how they connect to the web to help them impress the prospective client.
Power of Video
The power of a video pitch is more powerful than ever before as the client will not be able to meet with you face to face in order to go through all the details, and although we can do a video conference the reality is that they are never the same as being face to face. Whenever a strange situation comes about it forces people to get more creative and the winners and losers following this pandemic will be heavily decided based on who took the most creative steps to make the best from a bad situation.
Staying With The Change
What many ad execs are realizing is that there is a great deal which they could have done by video prior to all of this took place, and they will certainly be continuing with many aspects of it once the pandemic is over. For those agencies who have found fun and creative ways to pitch, they will surely look at the cost saving options of video and look to use it far more going forward.
Naturally not everything which relies on human interaction can be replaced, but we certainly expect to see a different landscape after lockdown.