As social media brings in new features and changes the algorithm for 2021, social media trends also evolved alongside the changes. People want to consume the same content in different ways to see how it can impact their viewing experience.
Take Snapchat disappearing messages features. It was a new feature that created a FOMO (Fear Of Missing Out) effect among its users. However, this feature was not able to make many people attracted towards itself. Years later on, the same feature on Instagram has more th 500 million users database.
These rapid social media marketing changes pose great challenges for the brands and social media marketers to constantly update theory strategies for new types of content.
What Are The Hottest Trend In Social?
If you want to succeed in 2021, you need to be aware of the latest trends social media has to offer. Yes, the technology has eased up access, but it has also increased the competition in the market.
While you are in the market hosting social media marketing campaigns, everything comes down to the audiences. You need to be aware of your audience’s needs and equipped enough to fulfill their needs.
Here are a few latest trends that will help you understand your audience’s needs.
1. Live Streams
The global health crisis in the COVID 19 brought live stream trends with itself. With the global lockdown initialization, people were forced to maintain social distance, and face-to-face meetings were turned to ZOOM conferences.
With so many people using online tools for video-conferencing, it was expected that the live stream would become the next big trend. While the pandemic situation continues to evolve, people have gotten used to interacting with brands over social media platforms.
2. Content Storytelling
As we have already highlighted earlier in the article, more than 500 million people use Instagram Stories every day to communicate with the connection. The brand uses the same methods to communicate with the audiences.
Brands take storytelling as an organized approach to communicate with their audiences with selective and well-structured storytelling. Furthermore, brands have started using video content that increases the engagement rate.
3. Integration Of Virtual Reality
Amid the stay in home orders, the consumers seek more meaningful interaction with the brands and businesses. To answer that, virtual reality & augmented reality comes into the frame and offers different ways to communicate and interact with brands.
Businesses are using virtual reality to interact with their audiences. This practice makes the audience feel as if they are communicating with the human form brands. This is the exact kind of experience people were looking for.
4. Social Commerce
With the social media industry constantly adapting to new user experiences, we can see social media platforms coming up with new features that ease up the social shopping process.
For example, you can take Instagram; it allows the brands and businesses to add product tags and enables easy check out for the customers who are willing to make purchases.
Many experts believe that social media will come out as the best tool for the ecommerce business to enhance their sales.
5. Purpose-Driven Campaign
While social media has always been purpose-driven, the pandemic has helped highlight these features. People want to help each other, and they want brands to be mediators.
In the current survey, it has been seen that people tend to go for brands that show acts of kindness towards social problems and offer their help. In fact, 77% of people are positive about the brands that try to support the social crisis.
Ready To Stay On Top Of Trends
Being a social media professional is all about anticipating the latest social media trends and coming up with strategies that will help you have the upper hand on the trends.
If you can closely monitor the trends, you will have an idea of the things you need to be careful about.
However, not knowing what to prioritize next is something that confuses most social media marketers. With that being said, we hope this article has helped in many ways, and you were able to get the answer you are looking for.