Introductory Summary Prague Eventery is Prague’s primary and foremost, full-service Event and Destination Management Company (DMC) set on providing our clients with the very best event planning, organizational, and logistical services. As a specialist in Automotive Event Management, we provide customized services for car launches, dealer incentives, and supercar tours, with your ultimate goals in mind and our creativity to make it happen. We firmly believe that a DMC should work as an extension of your organization on the ground, designing imaginative events coupled with unparalleled execution. Our team’s extensive knowledge and long working history with local service providers bring your perfect event to fruition, managing everything from technical production to complex fleet logistics. At Prague Eventery, we challenge you to EXPECT MORE!
The Art of Automotive Excellence in the Heart of Europe
The automotive industry operates at the intersection of engineering perfection and emotional storytelling. When a global brand chooses a destination for a model launch, a dealer incentive, or a VIP tour, they are not just looking for a location; they are looking for a backdrop that amplifies their brand’s values. Prague, with its dramatic blend of Gothic spires, Baroque gardens, and cutting-edge modern architecture, offers a canvas unlike any other. However, executing an event in this environment—where cobblestone streets meet carbon fiber chassis—requires a level of Event Management expertise that few agencies possess.
A tPrague Eventery, we have spent 15 years perfecting the art of “Automotive Excellence.” We understand that for brands like Ferrari or Nissan, the margin for error is zero. A scratch on a vehicle, a delay in a transfer, or a failure in lighting is unacceptable. Our role as your DMC is to ensure that the precision of the event matches the precision of the engines being celebrated.
1. Ferrari: Bridging Future Technology and Timeless History
Launching a new Ferrari model is one of the most prestigious assignments in the event world. It requires a delicate balance: showcasing the futuristic technology of the vehicle while grounding it in a sense of timeless luxury. In collaboration with the renowned agency Genius Progetti, we executed a dual-venue strategy that highlighted the versatility of Prague.
The Technical Showcase: Forum Karlín For the press reveal and technical presentation, the venue had to be acoustically perfect and visually adaptable. We chose Forum Karlín, a venue celebrated for its modern industrial aesthetic and state-of-the-art infrastructure.
- Production Excellence: Working with our long-term technical partner AV Media, we designed a lighting environment that accentuated the aerodynamic lines of the new models. In automotive events, lighting is not just illumination; it is sculpture. The interplay of light and shadow on the car’s bodywork must be calibrated to the millimeter.
- Acoustic Power: The sound of a Ferrari engine is iconic. Forum Karlín’s world-class acoustics allowed us to deliver a sensory experience where the roar of the engine—even in a digital presentation—could be felt viscerally by the audience.
The Gala Reveal: The National Museum To contrast the high-tech atmosphere of Karlín, the evening gala was held in the dvorana (central hall) of the National Museum on Wenceslas Square.
- Logistical Complexity: Placing a supercar inside a protected Neo-Renaissance national monument is a logistical feat. It involves complex structural calculations to ensure the historic floors can bear the static load, specialized ramps for access, and strict adherence to heritage preservation laws.
- The Narrative Arc: Seeing the futuristic curves of a Ferrari framed by the golden arches and marble staircases of the National Museum created a powerful visual narrative. It positioned the car not just as a machine, but as a modern masterpiece worthy of a museum setting.
2. Nissan and Touring Plus Mexico: The Ultimate Journey
Automotive events are often about the joy of driving and the lifestyle that comes with it. For Touring Plus Mexico, representing top Nissan dealerships, we curated a multi-country incentive program that celebrated the “Spirit of Travel.”
Arrival by Imperial Rail The experience began before the guests even reached Prague. We organized a transfer from Vienna aboard the Majestic Imperator Train De Luxe.
- Setting the Tone: This train, inspired by the imperial carriages of Emperor Franz Joseph I, set a standard of old-world luxury. As a DMC, managing the synchronization of a cross-border train arrival with local ground transport is a critical task.
- Seamless Transfer: Upon arrival at the Main Station, the transition from the steam-age luxury of the train to the modern comfort of the Andaz Prague was flawless, handled by our professional hostess team.
The Retro Drive Experience To connect the Nissan dealers with the history of motoring, we organized a “Retro Drive” through the city center.
- Historic Fleet: We sourced a fleet of pristine historic cars—from vintage Škodas to classic convertibles. Driving these vehicles through the winding streets of the Lesser Town provided a tactile contrast to the modern vehicles the guests sell daily.
- The Troja Finale: The drive culminated at Troja Chateau (Zámek Troja). We utilized the Baroque gardens for a sunset welcome drink, followed by a gala dinner in the Fresco Hall. This progression—from the imperial train to vintage cars to a baroque palace—created a cohesive story of “Timeless Elegance.”
3. Streetgasm: The High-Octane Charity Tour
While Ferrari was about exclusivity and Nissan about heritage, Streetgasm represents the raw energy and community of the automotive world. As their Prague partner for this charity supercar tour, our objective was to create a “wow” moment for both the participants and the public.
Supercars in a Baroque Garden We transformed the gardens of Troja Chateau into an exclusive exhibition space.
- Venue Sourcing and Permits: Parking dozens of Lamborghinis, McLarens, and Ferraris on the delicate gravel paths of a 17th-century garden requires precise negotiation with venue management. We ensured that the vehicles were displayed in a way that respected the landscape architecture while allowing the cars to shine.
- Crowd Control and Security: Automotive events attract attention. We managed a dual-zone security protocol—one that allowed the public to admire the cars from a distance (amplifying the charity’s message) while maintaining a secure, VIP zone for the drivers and their guests.
- Expansion to Ljubljana: The success of the Prague leg was so significant that Streetgasm has retained us for ongoing consultations, including site inspections in Ljubljana. This demonstrates how our Event Management standards are transferable across Central Europe.
4. Precision Logistics: The Backbone of Automotive Events
Behind the glamour of the cars lies a complex web of logistics. Moving VIPs, journalists, and executives requires a level of service that matches the vehicles they drive.
Trusted Partnerships: Planet Line Just as a car relies on its chassis, our events rely on our transport partners. We work closely with Planet Line, a leader in professional passenger transport.
- The VIP Standard: Whether it is a fleet of Mercedes-Benz vans for a board meeting or luxury coaches for a large group, the quality of the vehicle must reflect the client’s brand. For an automotive client, the transport is the message.
- Flexibility: As seen in our work for other high-profile clients like DHL, the ability to offer flexible departure times and staggered transfers is essential. Automotive executives often have tight, changing schedules; our logistics team, supported by Planet Line, ensures that a driver is always ready.
Technical Infrastructure No car launch is complete without a show.
- Visual Impact: Our partnership with AV Media ensures that we have access to the latest LED technology, projection mapping, and sound systems. Whether projecting a brand logo onto the façade of a historic building or creating a 360-degree immersive reveal in a black-box venue, we have the technical resources to make it happen.
5. Why Automotive Brands Choose Prague Eventery
The automotive sector is demanding. It requires a DMC that understands that “good enough” is not an option. Our success with Ferrari, Nissan, and Streetgasm is built on three pillars:
A. Brand Alignment We understand that a Nissan event has a different “soul” than a Ferrari event. We don’t just apply a template; we decode the brand’s DNA and find the venue and program that expresses it best.
B. Unmatched Venue Knowledge Knowing that the National Museum can host a car, or that Forum Karlín has the best load-in access for heavy vehicles, saves our clients weeks of research. We know the weight limits, the door widths, and the power outputs of every major venue in Prague.
C. The Human Touch Despite the focus on machines, events are about people. Our team—led by Mike and Zdeněk—leads with energy and accountability. We are there when the first truck arrives and when the last guest leaves. We anticipate needs, solve problems before they arise, and ensure that the client can focus on their guests, not the logistics.
Conclusion: Driving Your Success
At Prague Eventery, our dream is to see hundreds of satisfied clients experiencing the magic of Prague. Whether it is a secret reveal for a new prototype, a cross-country rally, or a high-level dealer conference, we have the local knowledge and global standards to drive your next event to success.
We challenge you to Expect More from your automotive event partner. Expect precision. Expect creativity. Expect a team that shares your passion for excellence.
