Fortnite is currently one of the most popular video games in the world. Clocking the staggering 250 million active users, the game is now more than merely a platform for entertainment. While the app has the mechanics and purpose of a game, it works to connect people—and teenagers, in particular—to help them socialize and play together.
Due to its large community and the gaming elements, Fortnite is a perfect platform to expand your brand’s marketing campaign.
Table of Contents
What Is Fortnite?
Fortnite is a global phenomenon that started in 2017 when Epic Games studio first introduced it to the gamer community. It’s a multiplayer battle royale type of game. In Fortnite, there are a hundred players present at the beginning of the game. They are dropped in random locations on the map with the sole job: eliminate all competitors and remain the last one standing to win. There are various weapons and items available to pick up all around the generated world.
As the game progresses, the map keeps shrinking, forcing the players into a tightening circle. Those who fail to make it within the boundaries before the time runs out are eliminated. Although it’s common not to encounter many players at first, collisions become unavoidable with time.
Although this game is extremely competitive in nature, Fortnite seems to connect the players incredibly well. Communities formed around this platform are constantly expanding; there are always new players jumping on board since the game is free to play, and most players like to engage with others via the voice- and text chats.
For those wondering how to make a social app, Fortnite might hold the answer. It’s an extremely unconventional type of social application since the platform is focused on gaming rather than enabling communication. For the new generation, however, this approach is more enjoyable and comfortable than using typical social media.
The Mind-Blowing Statistics of the New Kind of Social Media
Fortnite is free, but it’s still making more than $200 million each month by offering players customized avatars, season passes, special victory dances, and other microservices and products that users can purchase. Since the world and items in the game are incredibly diverse, numerous brands have tapped into this bottomless well of potential customers, incorporating their products into the game.
In terms of the audience, studies reveal that approximately 40% of teens between the ages 10 and 17 are active Fortnite users and play at least once a week. The percentage keeps dropping as the audience members get older. Since the demographics of the game consist mainly of teenage players, brands oriented at younger consumers have a good chance to thrive on the platform. Fortnite also has an incredible player retention rate, with every third user claiming to play more as the years pass rather than gradually abandon the game.
Those who play regularly also display stunning levels of dedication. As the game began acting more and more as a social interaction platform, users started spending approximately 25% of their free time daily just to play. It means that, on average, Fortnite is as engaging and important to teens as their other leisure activities are.
Why Advertising on Fortnite is Beneficial for Your Business?
Fortnite is not truly a social media platform, and it doesn’t have specific paid opportunities for businesses to promote their brands. This lack of specialized advertising means that each ad is incorporated into the gameplay or the world itself. Promotions appear as prints on characters’ sneakers, as road diners, and so on. Numerous companies, including Wendy’s, Nike, and the American National Football League, have already embraced this new format and added Fortnite to the target platforms for their campaigns.
Game marketing is not an entirely new concept, but it only truly boomed with Fortnite. The game features an unprecedented number of active users, spreading the knowledge about a certain brand or product like wildfire.
Besides providing the sheer number of possible customers, the platform improves the quality of the ads as well. In Fortnite, each brand becomes a part of the story, of the characters’ personalities. Players tend to stay loyal to brands that leave such an organic imprint in their memories.
Advertising on Fortnite to Target Teen Audiences
Fortnite is a battle royale game that brings together hundreds of millions of players from all over the world. For gamers, it’s not merely a platform but a novel kind of social media that helps them communicate in an authentic and open way that the real world doesn’t always allow. Fortnite is a growing and cherished platform that offers numerous opportunities for businesses to include their promotions into the items and costumes in the game.
Marketing on Fortnite can be extremely profitable if your target audience mainly consists of the younger generation. Advertising to teens on Fortnite helps you speak their language and offer your products in a vivid, memorable, and genuine fashion.
