The $10 billion outdoor furniture industry is growing fast but floundering as it deals with significant supply chain and production issues. Production times are unpredictable, delivery times are slow and inconvenient, and price gouging is at an all-time high.
Harbor Classic decided consumers deserve better.
The typical outdoor retailer intakes significant markups from manufacturers, suppliers, and producers. As a result, a typical outdoor furniture set might cost 2-3x what it should, and might take months or longer to arrive at your doorstep.
To give the appearance of lower prices, in-store and online retailers often advertise “lower” and more “attractive” prices by displaying prices on furniture that do not include cushions or shipping, two of the most expensive and vital parts of a consumer’s purchase. When added back in at checkout, displayed furniture prices typically double.
Harbor Classic believes its open and honest approach to outdoor furniture will reward the consumer by providing a client-centric shopping experience that is second-to-none in the outdoor space.
“These deceptive practices and steep markups due to the middleman are exactly why we decided to start Harbor Classic. We saw the massive gap and decided to fill it with a vertically integrated, direct-to-consumer outdoor furniture company with timeless designs that are handcrafted by the industry’s leading artisans.” said the company’s Chief Executive Officer.
Harbor Classic’s all-inclusive low price includes handcrafted furniture from industry-leading materials like grade A teak, powder coated aluminum, and HDPE resin wicker, premium Sunbrella fabric cushions, and next-day shipping to your door.
To make the process even easier for the consumer, Harbor Classic offers complimentary design consultations on all furniture purchases as well as 24/7 customer service to help with any questions.
“We control every aspect of the process. By designing and manufacturing our own products, we can attest to each and every piece’s quality. We utilize only the best materials, specifically suited to outdoor use that will last a lifetime. By recognizing and shedding the deficits other brands have, such as fancy showrooms, middlemen, and long lead times, we have perfected the outdoor product and furniture buying experience that consumers have been craving at a significantly lower price, and our products ship to you the very next day. We hold ourselves accountable so that you don’t have to,” said the company’s CEO.
Harbor Classic ( HarborClassic.com ) is now open for business.
