Do you want to get people to talk about your business?
If so, influencer marketing could be the answer. It is known to have 11 times the outcome of banner advertisements.
An influencer is an online star with a horde of followers. These digital personalities collaborate with brands and businesses via a public relations agency to promote products to their followers. If done right, one successful influencer marketing campaign can create more buzz around your product than spending millions on banners, posters, and billboards.
So, you need to know how to launch and handle such a campaign for optimal results. Here is your guide to steering the influencer campaign to achieve maximum output.
Guide to Steering A Successful Influencer Marketing Campaign
Decide the Target Audience
There are several influencers online. But one of the first decisions to make is about the target audience. Different audiences follow different kinds of people. So, to narrow down on choosing a perfect influencer for your campaign, you need to find out where your target audience hangs out and which online star it follows.
Analyze based on age group, location, interests, and pop culture of the targeted area.
For example, if you are a clothing company for teens, you need to list down fashion influencers for the youth.
Set goals and KPIs
For any marketing campaign, it is crucial to set measures to quantify it. Define your business or campaign goals clearly. Do you expect to increase engagement on your social media platform or want the audience to click a certain link to go to some landing page?
After you have set goals, layout Key performance indicators (KPIs) to measure those goals. For example, if your goal is to increase engagement, then define a KPI of a certain number of likes, shares, or comments.
Choose a social media platform
Select a platform the audience from your chosen demographics frequently hangs out on. Influencers are also mostly present on different sites, but they are more popular or active on one of them.
Keep your audience in mind and go for an appropriate platform. Targeting one or two social media apps in one campaign is better. For example, if Gen Z users are your target demographic, you’ll probably want to focus on such social media as TikTok and find TikTok influencers for your campaign.
Cut a deal with an influencer
The most complex step in your campaign is finding the right influencer for your brand. You need to be mindful of your business values. They should align with that of the influencer. There are sub-niches under one niche so, you want to take note of that as well.
Maybe an influencer is all about an organic diet, and you are a fast-food chain. Approaching that particular influencer could backfire no matter how popular they are.
Some influencers have partnered with a public relations agency to deal with brand campaigns. So, you will need to approach them.
So, analyze what works best – going the route of an individual influencer or cutting a deal with a public relations agency.
Track the campaign
Your campaign is of no use if you don’t know whether it is working or not. There are tools available to track the metrics of your campaign, like an increase in engagement or conversion rate.
Invest in one of these tools and keep an eye out for ROI.
Marketers have upped their investment in this new-age tactic. It is high time you take a portion of that too. All types of audiences are turning online. Take advantage of it through influencer marketing.