A design can grab attention for just a minute, or it can flash before your eyes. If you look around you will see many examples: product labels, packaging, book covers, TV screensavers, magazines, and billboards are all created by a graphic designer. The scale of the project that a graphic designer is working on can be both very small – a postage stamp, and global – navigation design for an entire country. In this article, you will learn about the types of graphic design.
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What is graphic design?
Graphic design is a vast field of activity and an integral part of the modern world, the creation of a visual language. Graphic design may use a variety of media, be digital or print, and may include photographs, illustrations, or other forms of graphics.
Graphic designers help organize visual information so that it reaches the consumer. Road signs, textbook design, letterhead – it is the graphic designer who solves the problem of accurate and timely communication of information. Proper text design helps to make it easy to understand.
It is a graphic design that can help sell an idea or a product. The creation of a corporate identity for a company, branding, and packaging have recently become more and more in demand in the market. The graphic design industry is changing very quickly, a specialist must be able to perform many tasks and have skills in many areas.
The first works in the genre of graphic design – posters, billboards, and other types of printed information – have entered people’s lives for a very long time. But now a true professional should have the latest technologies in his arsenal, allowing him to create video graphics, 3d, and animation.
Types of graphic design
Graphic design solves many different problems with colors, shapes, images, compositions, and typography. It is impossible to solve any problems in one way or tool, so there are several types of graphic design. Usually, designers specialize in one type, but today you need to be flexible and delve into all areas of the field.
Graphic design in visual brand identity
Designers involved in such projects work with logos, typography, image library, color scheme, business cards, corporate letterheads, and other visual components of the brand. To keep the branding thematic, designers develop style guides. With their help, all products and visual representations of the brand maintain the unity of style, supporting the main concept.
It can be:
- Brand design system (colors, fonts, background, elements, style, illustrations, etc.);
- Mockups for it all.
It is a complex industry that requires extensive knowledge. The designer must solve problems with any media of visual information: advertising, packaging, information materials. Each stage of visual identity development can contain dozens and hundreds of design tasks.
Marketing activities contribute to making the right decision by the audience. Effective marketing is based on the wants and needs of the audience. This is a way to communicate with her that has a direct benefit, such as increased sales. Since visual content is more attractive to the viewer, graphic design helps solve communication marketing problems and create effective, attractive advertising.
Marketing designers create assets to implement a marketing strategy. A company may have one or more graphic designers in the marketing department. It depends on the specialization of the worker. A designer may only work on a specific type of project, like an online ad, or create a complete visual marketing tool. Traditional printed graphics are becoming less and less popular. It is being replaced by digital products that are more user-friendly, dynamic, and reach more audiences.
- Advertising banners in magazines and the Internet;
- Postcards and flyers;
- Posters and outdoor advertising;
- Infographics and brochures;
- Presentations of PowerPoint projects;
- Advertisements in social networks;
- Website style.
Graphic design of user interfaces (UI)
The user interface (UI) is the tool for interaction between the user and the application. Interface design requires a detailed design of all elements to ensure the maximum usability of the application.
User interface design contains all the elements that interact with the audience in one way or another: screen, menu, buttons, fields, and others. The design should make the interface not only attractive but also functional and convenient. Graphic design is responsible for the aesthetic part, which must necessarily take into account the technical functionality of the project.
- Desktop and mobile applications;
- Web resources;
Graphic design of publications
Publications are long announcements for communication with the audience, which are traditionally transmitted through print media. These are books, newspapers, catalogs, magazines, and other journalistic products. Digital resources have similar forms of communication that also require design and development.
Graphic designers of publications work primarily with layouts. But the work also includes the creation of typography and the processing of photographs and illustrations. A large role is given to fonts and other features of the text. You can create a style for journalistic products on a freelance basis, as part of a design agency, or by working for a specific brand.
- Books and reference books;
- Newspapers and magazines;
- Newsletters and reports.
Graphic design of packages
Most goods of any group require packaging for storage, identification, and sale. Packaging design is directly related to the consumer and can determine the final purchase decision. A box, bottle, bag, container, or crate is a valuable marketing tool that must be attractive.
Packaging designers start with a concept and complete it after the final packaging product has been printed. Therefore, in addition to graphics, the designer needs to understand the basics of marketing and industrial design. Typography, photographs, pictures, and brand identity elements can be involved in creating the appearance of the packaging.
- Paper and polyethylene labels;
- Cardboard, plastic, metal, and wooden boxes;
- Bottles, jars, canisters, and other containers with products;
- Wraps, bags, and bags.
So, we told you about what graphic design is, and about its types. We hope that the information provided will be useful to you. Good luck!