As a Digital Marketing agency, one of Ecomitize’s main functions is to get our clients to sell on the Internet. And for this it is totally necessary to have an eCommerce platform. At Ecomitize we mainly use two: one is Woo Commerce and the other is magento develpment.
According to Builtwith’s “Global eCommerce Technology Distribution” analysis for setting up an online store, Woo Commerce and Magento are two of the most widely used eCommerce platforms in the world. As you know, there are huge differences between them; we will tell you many of them in the comparison between platforms. We will focus on talking about the more robust option of the two: Magento.
AT ECOMITIZEWE USE MAGENTO
Although we work with other platforms, at Ecomitize we have been providing magento development services since the beginning of our journey as an agency. We can therefore guarantee the maximum guarantees of professionalism and specialization in its use for:
- Develop online stores that fit the needs of each company and help in the planning of e-commerce strategies.
- Identify the best solutions to start projects and search, until finding them, the most appropriate sales tools to convert users not only into buyers, but also into customers who grow with us.
- Design electronic businesses that stand out from the competition of our customers.
- Bear in mind that they must have a high degree of usability so that purchases are easy and fast, which will lead to an increase in sales.
- Integrate payment platforms, more complex shipping methods and marketing tools that offer an easy and safe service to customers.
TIPS FOR SELLING MORE WITH MAGENTO
- Integrate MailChimp: Although Magento comes with a module by default to send newsletters and bulletins to our clients through the administration panel, personalization and measurement and the open rate per click, perhaps they can fall a little short with this module. The ideal, then, would be to integrate MailChimp, which is more advanced in terms of analytics. Also, with MailChimp, if a customer makes a purchase and clicks ‘I want to subscribe to the newsletter’, we can do a full integration by capturing their address and creating a customer list.
- Incorporate a chat: Of course, as long as we have enough staff to keep it opens 24 hours, or by making the hours of attention by chat very clear on our website. It is advisable that the customer service by chat is available in all the languages in which the web is available. Also, if our services are not available in specific languages or countries, the chat should not be either.
- Active promotions: It is always advisable to have active promotions or promotional codes in our store. Also, in periods of sales, our online store should also have offers. You could also offer a certain percentage discount on the first purchase, or by subscribing to our newsletter.
- Usability: User-friendliness is essential for the user to buy again in our store. Thus, the ideal is that the purchase process is not complex or long, and that users do not have to fill out gigantic forms to be our client. Good usability affects our sales. In the article on how to improve your conversions with usability we already gave you some clues.
- Blogs or news: The integration of a blog or a news section in Magento can help us to retain our customers. At Ecomitize we have been working on this type of integrations with WordPress and Magento for some time in the same installation so that some of our products can be related to the blog articles.
You already know that at Ecomitize we can advise you to choose the most appropriate platform for your eCommerce and, if you place the project in our hands, we will work to offer you the online store that best meets your needs.