Did you know that, in the United States alone, customers spent over 600 million dollars with online merchants in 2019? That number is only going to continue to rise each year as people continue to do more of their shopping on the web.
If you own an eCommerce website, you know just how hard it can be to stand out in the crowded market. Knowing which online marketing strategies for eCommerce websites work, and which ones don’t, is key to your site’s success.
The good news? We can help guide you and your eCommerce website down the right path!
In this article, we’ll break down 6 online marketing strategies that you can use to better promote your eCommerce site. We’ll tell you how to maximize these strategies, too, to ensure that you get the results you’re looking for.
Table of Contents
1. Start a Blog
If you’re trying to promote your eCommerce website online, and you’re not sure how to get started, consider launching a blog first. Attaching a blog to your website is a great way to naturally drive relevant traffic to your site. It will also give you a chance to better promote and plug your products.
We’ll be honest. Blogging is hard work, and it takes quite a bit of time to start ranking on search engine websites. But if you or someone on your team enjoys writing, a blog is more than a great idea.
The best part? When you start getting traffic on your blog, you can monetize it using Google Adsense. That extra revenue stream can help you invest more in your eCommerce store, which can be helpful, especially if your store is somewhat new.
2. Produce Awesome Video Content
Video content is the most engaging type of content on the web today. Users can’t stop watching videos, which means that promoting your store via video can be quite effective.
Of course, if you’re selling a product, making a promo video to help you do so isn’t a complicated idea to execute. As long as your video footage is in HD, and looks professional, you should see positive results.
Not sure how to make video marketing work for you? Take a look at what other people in your niche are doing, as well as others outside of your niche, and jot down some things that stand out. Then, take those ideas and twist them, making them your own.
3. Become a Master of Social Media Marketing
There are literally billions of people using social media apps and websites each day. It goes without saying, but within a user base of that size are thousands of potential customers waiting to be pitched your product.
One of the biggest benefits of social media marketing, besides access to so many users, is that it’s free and easy to do. As long as you post quality content, and often, you should be able to grow your brand online rather fast.
In order to get the most out of social media marketing, you are going to need to make sure you invest your time on the right platforms. Find the one or two sites where your audience is most present, then only post to those sites. Trying to post to all social media websites will lead to you spreading yourself too thin, which isn’t what you want.
4. Create Email Marketing Campaigns
Email marketing campaigns may sound like something that would have been effective 10 years ago. After all, the world has moved on to social media websites, right? Wrong.
Email marketing is still one of the most effective ways to promote products and services to users online. So, set up an email marketing signup feature on your website and start building up your email list today.
Once you’re finally happy with how big the list is, take your time crafting effective email marketing campaigns. Then pay close attention to what works and what doesn’t, and adjust your future email marketing campaigns accordingly.
5. Invest in SEO Services
Having a hard time driving traffic to your eCommerce website via search engines? Not sure what you need to do to rank higher on sites like Bing and Google? Consider investing in SEO services to help boost your rankings and drive more potential customers to your store.
SEO services are quite affordable and often pay for themselves after your site moves up in the rankings a few spots. With that being said, both social media marketing and blogging can help your SEO rankings, meaning you can do some things on your own to get results.
Once you get a user on your site, make sure to better target them using social proof notifications. This can help you be more effective when trying to drive traffic to a particular part of your site, like a store or an email signup form.
6. Use Affiliate Marketing Links
The idea of telling people to buy something from a store that isn’t yours may sound a bit strange. But if you set up affiliate marketing links for websites that aren’t direct competitors, you can make a little extra cash while promoting your site.
A pro tip? Consider setting up affiliate marketing links with large websites like Amazon. That way you’re helping out your customers when they’re buying things online, allowing you to establish a better connection with them in the process.
Online Marketing Strategies for eCommerce Websites
Well, there you have it! Those are 6 online marketing strategies for eCommerce websites that actually work! So, if you’re looking for new ways to promote your online store, stick to the ideas on this list and you should be good to go.
Remember, finding out where your target audience is online, and then attacking those platforms, is the best way to go. That, combined with blogging and investing in SEO, will help you drive more traffic to your site, and hopefully, make more sales.
Looking for more advertising tips and tricks? Check out our blog!