Get More Clients and Sell More Cars: Guide to Outbound Marketing for Car Dealerships

Outbound marketing is an essential component of drawing new clients to your car dealership. If you don’t stand out, what’ll stop prospective clients from entering the competing dealership down the block?

The key to a successful outbound marketing campaign is to remain current, persistent, and ahead of your competition. Stick with us to learn the ins and outs of crafting a campaign that expands your client base and drives car sales.

Cold Calls 

Cold calling is a classic method to reach the right prospective clients and get them engaged. Make it a goal to identify their pain points and present them with viable solutions. Follow your sales script with a friendly, conversational tone.

Email Marketing

Use email marketing to write personalized emails to targeted prospects. The purpose of email marketing is to create new client relationships by informing them of your inventory and services. Review all messages to ensure each email sounds polished and professional.

Direct Mail

Take your outbound marketing efforts offline by sending direct mail to current and potential clients. Direct mail can consist of catalogs, brochures, and postcards that highlight upcoming discounts. This is an excellent way to effectively reach clients who leverage technology less often.

Outdoor Billboards

Want to get your car dealership in front of many eyes at once? Consider renting outdoor billboard space in your local area. Select a billboard that has notable visibility, such as on a prominent highway.

Radio Advertisements

Radio advertising is another prime way to connect with your local residence. Not only is it cost-effective, but it also enables you to reach numerous listeners at once in your targeted demographic. Create a message that’s simple, memorable, and actionable to maximize conversions.

Television Commercials

Television commercials present the opportunity to connect with a large audience on an even deeper level. If you decide to explore this method, we recommend advertising on local stations. Craft a message that’s meaningful, welcoming, and inspires viewers to take action.

Event Marketing

Event marketing provides you with direct face-to-face interactions with prospective clients. Opportunities for event marketing consist of tradeshows, industry conferences, seminars, and webinars. For in-person events, always have your business card ready and on-hand.

Press Releases

Has your car dealership participated in an interesting event or cause? Perhaps you hosted a local event, acquired new types of inventory, or expanded your services. The next step to spread the word is to publish press releases that highlight all of the key details.

Paid Search

Invest in paid search advertising to increase your chances of being found online. Paid search comes in various forms, such as traditional PPC, display ads, and social media advertising.

The ultimate goal is to combine marketing elements like paid search with a well-planned sales strategy. This post can give you further clarity into how both marketing and sales will benefit your car dealership.

Launch Your Outbound Marketing Efforts

Now that we’ve discussed the top ways to improve your outbound marketing efforts, it’s time for you to take action. Diversify your marketing and sales strategy by using a combination of in-person and digital approaches to expand your client base. With the correct practices in place, your dealership will expand its sales in no time.

Did you find our article helpful? If so, check out the rest of our business content for more tips, insight, and ideas.